• How to sell on Facebook ?

    With over 1.65 billion active users each month, Facebook remains the largest social network in the world. It’s a wonderful opportunity for trade professionals to reach a large number of potential buyers. And Facebook is well aware of it as […]

  • Why sell on Amazon?

    Marketplaces have many advantages for e-retailers, notably because they can benefit from their reputation among internet users (with a level of expression of interest that exceeds that of price comparison websites), and also because they place at the disposal of […]

  • Why sell through Google Shopping?

    Google Shopping is Google’s online retail service. It used to be free; however since 2012 it has turned into a price comparison website charging every CPC (“cost per click”). When submitting a product flow to Google Merchant Center, an e-retailer […]

  • Why sell on marketplaces?

    Marketplaces attract every day more and more Internet users. We’re talking about more than 16 million unique monthly visitors on Amazon, and some 10 million on the Fnac. These are all potential buyers who might be led to discover the […]

  • Flows for marketplaces, the interest of using a data manager

    For commercial sites around the world, traffic acquisition is the sinews of war. Today, marketplaces offer the opportunity to acquire high quality targeted traffic, likely to increase the conversion rate of e-retailers, while ensuring a good return on investment. However, […]

  • Specificity of Google Shopping product flow

    Google Shopping doesn’t work quite like any other shopping website, it may be difficult to engage in this platform. To make things easier, keep in mind that any product flow meant to be exported to Google Shopping must conform to […]

  • The advantages of a flow manager

    In order to optimize the dissemination of market data on several channels, you must master your commercial presence on different online sales platforms, which itself requires a good management of your product flow. But potential channels are numerous, their criteria […]

  • How to create a flow of product data for marketplaces?

    You want to sell your products on marketplaces? In order to do so, you must first create a flow of product data, i.e. a product catalogue that meets the specific criteria of the marketplace through which you want to sell. […]

  • Tips for managing your product flows

    Are you an e-retailer? In order to benefit from optimum visibility on market places and other price comparison websites, you need to distribute your product catalogue across multiple channels. But to do this, you must know some basic rules of […]

  • Why use a product flow manager?

    For a commercial site that wishes to be present on as many web sales platforms as possible – thus partly reaching millions of potential consumers who shop on the Web – the export process for the product catalogue can be […]