• How does the Facebook pixel work?

    If you advertise your site on Facebook, you can use a tool to follow the activity of visitors who accessed your pages through banners on the social network.   The anatomy of the Facebook pixel The Facebook pixel is a […]

  • What is the Facebook retargeting pixel?

    Are you familiar with Facebook’s Custom Audience pixel? This monitoring tool from the world’s top social network allows you to measure the impact of your advertising campaigns and to contact “lost” visitors, inviting them to return, as part of a […]