Are you looking for a reliable Channable alternative that offers not only robust feed management for advertising channels but also advanced marketplace integrations, dynamic pricing, and catalogue intelligence across all digital sales channels?

Unlike Channable – which emphasizes product feed distribution for marketing and comparison sites – Lengow offers a broader multichannel solution with a modular suite composed of NetMarkets (marketplaces), NetAmplify (advertising feeds), NetRivals (price intelligence & competitor monitoring), and NetMonitor (catalogue availability monitoring). This enables brands and retailers to centralize their strategy across acquisition, performance, and distribution channels in one platform.

Lengow currently supports over 1,800 channel integrations – including marketplaces, Google Shopping, Meta Ads, affiliate networks, and price comparison engines. Our platform also provides in-house Professional Services (PS) teams to assist with onboarding, custom integrations, and strategic consulting (available in 6 languages), so you won’t need external agencies for support.

Compare Lengow and Channable based on objective product features and market positioning:

CHANNABLELENGOW
INTEGRATION COVERAGE
Scope of integrationsFocus on product ads & data feeds (Google, FB, CSE) + basic marketplacesMarketplaces + product ads (Google LIA, Meta, etc.) + CSE + affiliate + retargeting
# of channels~2,500 (mostly marketing channels)1,800+ integrations across marketing and commerce
Advertising expertiseStrong feed rule engine for ads; limited retail media featuresAdvanced ad feed features via NetAmplify: feed enrichment, campaign structure, retail media support
Price monitoringNone (no built-in competitor pricing tool)Real-time competitor data via NetRivals (global scope)
Dynamic pricingBasic repricing on a few marketplaces (Amazon, Bol.com)Multi-variable dynamic pricing engine (rules, thresholds, triggers) across channels
PLATFORM & UX
UX Design & NavigationDashboard geared to feed specialists; can require technical know-howUI optimised for both marketing and tech teams; modular and intuitive layout
Product mappingStandard category mapping (attributes mostly manual)Category + attribute mapping with automation, error alerts, rule-based suggestions
Error resolutionError feedback for feed issues; manual fixes by userError & alert system with auto-fix rules and feed validation dashboards
Update frequencyDaily feed updates (hourly updates as paid add-on)Custom scheduled intervals + manual push for time-sensitive updates
SERVICES & SUPPORT
Onboarding time~3–4 months for full setup (often via agency or self-serve)PS-guided onboarding with strategic setup (typical timeline 2–3 months)
Support modelStandard support (business hours; limited language coverage)In-house multilingual support teams; SLA ~8h response time
Professional ServicesNot offered internally (rely on partners for custom work)Included: custom integration, technical ops, training & reporting help
ORDER & FULFILLMENT
Order managementOffered as add-on; limited marketplace coverageBuilt-in real-time sync for all channels; multi-warehouse, FBA & advanced workflows
Return handlingManual or via select API flowsConfigurable by channel (status, reason); integrated with OMS
PRICING MODEL
Fee structureTiered subscription (by item count/projects) + paid add-onsModular usage-based pricing with flexible flat or performance-based options

What makes Lengow a high-performance alternative to Channable?

  • Broader reach across all channels – Full support for marketplaces, product ads, affiliates, and more (not just ad feeds), including many regional platforms (e.g. Zalando, Leroy Merlin, La Redoute, Decathlon).
  • Global competitive monitoring – Integrated price intelligence (NetRivals) to track competitors’ prices across thousands of sites and enable smart repricing decisions.
  • Reseller catalogue intelligence – Unique NetMonitor module to monitor your product availability and pricing on partner or reseller websites.
  • Expert onboarding & support – Multilingual in-house teams provide hands-on integration help and strategic guidance, with no need for third-party agencies.
  • All-in-one omnichannel solution – A unified platform for feed management, campaign optimization, dynamic pricing, and marketplace order syncing, giving you end-to-end control and analytics in one place.

If your strategy requires full control across marketplaces, advertising channels, and competitive insights (and you want a reliable team that partners with you long-term) then Lengow is your ideal Channable alternative.

4 600 brands and retailers worldwide are
already using Lengow