Repricing
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Consumer practices are evolving, and more marketplaces are successfully expanding. To adapt to this dense economic landscape, the field of business intelligence for marketplaces is growing. This discipline relies on business intelligence (BI) tools to enable companies and online businesses to collect and analyse data from various sources (including marketplaces) for a deeper understanding of the market. Optimise your performance and gain a decisive competitive advantage with Lengow’s BI tool applied to marketplaces.

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The Benefits of Using Business Intelligence for Marketplaces

Business intelligence offers numerous advantages in the context of marketplaces and their intense competitiveness. Firstly, it enables business owners to make more informed decisions using real-time, up-to-date data.

For instance, sellers can collect data on prices, margins, and conduct in-depth comparisons. This allows them to optimise their pricing during regular repricing campaigns.

This effective management of data and competitor performance is a key success factor. Marketing and e-commerce teams can use BI tools to identify unique opportunities and implement targeted strategies.

Marketplace trends, emerging markets, anticipating needs: all these tools significantly accelerate the growth of an online store.

  • NetRivals' Data Price Tracker

Key Features of a Marketplace BI Solution

To help you excel as an e-commerce seller, marketplace business intelligence solutions offer numerous useful features. The goal is to collect and analyse data from various sources or websites. The more catalogues the chosen solution connects directly to, the easier it becomes to leverage this data to maximise your sales strategy on marketplaces. To achieve this, the marketplace BI solution uses a series of crawlers (robots capable of scanning competitors’ pages) to extract the most up-to-date information without requiring an API.

The tool allows sellers to monitor their competitors with near-constant updates on key information such as prices, stock levels, promotions or discounts, and even customer reviews they’ve collected. Ideally, it should also aggregate this extensive data and KPIs (key performance indicators) into efficient and customisable dashboards.

This competitor performance analysis makes it easy to identify areas for improvement for your brand. With the right tool, you can generate detailed reports on sales, product data, or results achieved after an advertising campaign. Forecasting and modelling become more accessible, enabling price and offer adjustments. This allows you to quickly optimise the revenue and sales of each product.

If you’re looking for a truly effective marketplace BI solution, choose software that supports integration with other tools. This feature is essential for managing your various ERP, CRM, and e-commerce operations more smoothly. Synchronise your products, offers, and order management dashboard in just a few clicks to sell on multiple marketplaces without complicating your business operations.

NetRivals and NetMarkets: Lengow Solutions to Boost Your Performance

Have you heard of NetRivals and NetMarkets? These are two powerful marketplace BI solutions offered by Lengow. Discover their full potential and let them guide you in boosting your online performance effortlessly. Here’s a quick overview of their integrated features.

  • NetMarkets is doing marketplace management

NetMarkets

  • Manage over 70 international marketplaces centrally.
  • Access enriched product catalogues automatically from various marketplaces in your field.
  • Simplify your order management process through synchronisation and automation of product listing processes.
  • Resolve listing errors seamlessly with an overview.
  • Track your performance using historical data and statistics.
  • Integrate different e-commerce platforms seamlessly without any risk.

 

Discover NetMarkets

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NetRivals

  • Surveillez vos concurrents au travers de multiples marketplaces et canaux tout en gagnant en granularité sur la précision des informations récoltées.
  • Identifiez les produits et catégories de produits identiques et similaires aux vôtres pour adapter votre stratégie de pricing ou de marketing.
  • Analysez aisément les prix, les stocks et le contenu des pages web de vos concurrents et des marketplaces sur lesquelles vos concurrents vendent.
  • Accédez à de nouvelles stratégies de repricing adaptées en fonction des données récoltées sur votre concurrence.
  • Obtenez des rapports d’analyse des marchés personnalisés, ainsi qu’une vue sur l’ensemble des produits des concurrents.
  • Connectez-vous à une immense base de données pour pousser votre analyse comme vous ne l’avez jamais fait.

 

Découvrez NetRivals

Lengow becomes your business partner for a winning marketplace BI strategy. Business intelligence applied to marketplaces is essential for any online sales company aiming to become a market leader. Partner with one of the best business allies and marketplace experts to fully harness the potential of your data. Contact us to schedule a personalised demonstration of NetRivals and NetMarkets.

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