Repricing Tool for E-commerce | Intelligent Repricer by NetRivals

Trusted by leading brands & retailers

Why Use Netrivals’ Repricing Tool?

A repricing tool is software that automatically updates your product prices based on competitor activity, supply and demand, and custom business rules. With NetRivals’ intelligent repricer, you’ll always offer the right price at the right time – boosting visibility, sales, and profitability. The benefits:

Smart Price Adjustments: Our repricing tool ensures your catalog is always priced competitively – neither too high to lose visibility nor too low to hurt margins.
Increase Sales & Conversions: NetRivals clients have achieved up to +60% more sales and 20% lower acquisition costs by leveraging our repricer’s precision.
Automate to Save Time: Let your repricing strategy run on autopilot. Automate updates across Google Shopping, Amazon, and your own store with total control.

The Most Trusted Repricing Tool in the Market

1B+

Products Tracked

35K+

Websites Monitored

300+

Marketplaces Analysed

75%

GTIN-free Matching Accuracy

How NetRivals’ Repricing Tool works

Define Strategy: Set pricing logic, rules, and minimum margins.
Monitor the Market: Track real-time pricing and availability of your competitors.
Apply Smart Repricing: Our repricer updates or recommends prices based on your strategy and real-time conditions.
Sync & Scale: Feed updates go directly to platforms like Shopify, Magento, Prestashop, and more.

Key Features

Custom Pricing Strategies

Create rule-based actions for brands, categories, and product groups - including exceptions and overrides.

AI-Powered Matching

Automatically detect and link competing products even when GTINs or EANs are missing.

Dynamic Feed Integration

Sync updated prices to your CMS or Merchant Center with automated feed creation - no manual updates required.

Margin Safeguards

Set floor prices based on cost and profit targets to ensure sustainable revenue growth.

filoblu

“We chose NetRivals for many reasons: it is accurate, reliable, and we received comprehensive training on the tool from their customer success team before, during and after its implementation, and this is something that has been very valuable for us to find the full potential of the tool.”

CEO, Tradeinn

Discover the success story

Will the repricing tool ensure I don’t sell below cost or lose profits?

Yes. NetRivals’ repricing tool includes robust margin control features. You can define minimum profit thresholds, cost-based floors, and category-specific rules to avoid price drops that could lead to losses. This means you can automate your pricing strategy with full confidence that profitability is always protected.

How frequently does the tool update product prices?

Price updates occur in near real time, depending on the rules you’ve set. The repricer monitors competitors throughout the day and adjusts your prices as conditions change—such as when a rival drops their price or goes out of stock. You can configure instant price changes or set the system to notify you before publishing adjustments.

What kind of businesses benefit most from a repricing tool like NetRivals?

Our repricing solution is ideal for online retailers, D2C brands, and marketplace sellers managing large catalogs and operating in competitive environments. Businesses in sectors like fashion, consumer electronics, pet care, beauty, toys, and home goods use NetRivals to scale their operations, win more Buy Boxes, and stay ahead of the market – all without manually updating prices.