Price Benchmarking Software | Pricing Analysis with NetMonitor

Why Price Benchmarking Matters

Undervaluing your products means missing out on potential revenue, while overpricing them can lead to lost conversions, reduced visibility, and a decline in competitive performance. Striking the right balance is critical – price too low, and you erode margin; price too high, and customers turn to alternatives. With NetMonitor, you can:

Analyse competitive pricing structures
Evaluate similar and substitute products
Understand average, minimum, and maximum market prices
Identify where you stand – and where you should be

Key Capabilities

Competitive Pricing Analysis

NetMonitor identifies and matches rival products (even without GTINs) and delivers real-time pricing benchmarks for each.

Positioning Insights

Visualize your brand’s pricing position at the category, brand, or product level. Know if you're leading, aligning, or lagging.

Strategic Price Testing

Measure price elasticity by testing changes against competitor data. Validate positioning for your pricing strategies.

Continuous Market Monitoring

Stay on top of price movements and trend evolution. Understand how competitors respond to pricing shifts, promotions, or seasonality.

How It Works

Detect Rivals
NetMonitor uses AI-driven product equivalence to identify competing or substitute SKUs, even without exact matches.
Gather & Normalise Data
We scan +35,000 websites and 300 marketplaces to collect real-time price data and convert it into meaningful benchmarks.
Deliver Market Context
Access dashboards, alerts, and exports showing your product’s position vs. category averages and competitor pricing.
Enable Action
Use insights to align campaigns, negotiate with retailers, or fine-tune D2C strategies.

1B+

products tracked

40+

countries covered

Dynamic

data updated daily

Real-World Use Cases

Launching a new product? Benchmark against similar listings to set a competitive yet profitable price.
Rethinking your pricing policy? Use price intelligence to decide whether to align, undercut, or elevate.
Expanding into new markets? Understand local pricing benchmarks to avoid missteps.

What is price benchmarking?

Price benchmarking is the process of comparing your product prices against similar or substitute items in the market. It helps businesses understand competitive positioning and adjust pricing strategies accordingly.

How does NetMonitor identify competing products?

NetMonitor uses AI-powered equivalence detection to identify similar or comparable products, even when GTINs or brand references differ. It considers category, attributes, and pricing patterns.

Is this useful for price strategy testing?

Absolutely. You can measure elasticity, test positioning, and refine pricing approaches (penetration, alignment, premium) based on real-time data from your competitive set.