Sell on TikTok Shop Marketplace - Key Numbers, Seller's Guide

Sell on TikTok Shop

TikTok Shop is driving the explosive rise of social commerce, a market set to grow four times faster than traditional e-commerce by 2030. As one of today’s most dynamic platforms, it offers brands and retailers from all sectors a unique opportunity to turn content into commerce.

The platform attracts a highly engaged and increasingly diverse audience, with a well-balanced mix of male and female users. While the majority are aged 18–34, the 34+ segment is rapidly expanding, opening new potential across age groups and product categories.

Country available: France 🇫🇷, Spain 🇪🇸, Italy 🇮🇹, Germany 🇩🇪, Ireland 🇮🇪

Why using TikTok Shop?

Boost Sales with a Seamless In-App Shopping Experience: From product discovery to checkout, TikTok Shop keeps the full journey inside the app, turning views into purchases in just a few steps.
Harness the Power of Creator Recommendations: With 65% of users relying on influencer testimonials, TikTok creators play a central role in driving trust and purchase decisions.
Take Advantage of Multiple Selling Formats: Sell through shoppable videos, live shopping, shop pages, or the dedicated shop tab, offering varied, creative ways to showcase your products and engage your audience.

+1 billion

global active users per month

80-100min

spent on average

3 in 4

users are likely to buy from a brand they’ve seen on TikTok

All you need to know about TikTok Shop

TikTok Shop is a unique type of marketplace that blends social media and e-commerce in new ways. Make sure your business is prepared to take full advantage of its opportunities by exploring our dedicated guide.

What you’ll discover inside:

More details on who shops on TikTok
An overview of each ad and selling format
The role of creators in building trust and driving sales
The business model behind TikTok Shop
Clear requirements for selling successfully
How Lengow helps you simplify and scale your TikTok Shop operations

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Ready to sell on TikTok Shop?

TikTok Shop is open to all brands and retailers, and is especially recommended for digital-native and trend-focused businesses eager to tap into the power of social commerce.

To start selling, you need:

A company listed on the company registry of one of the eligible EU countries
Stock located in one of the five available EU countries (France, Spain, Italy, Germany, Ireland)
A legal representative based in the country you want to sell in

Lengow key features for TikTok Shop

Fast time-to-market

Thanks to our ready-to-use connector, smart category recognition, and attribute mapping, your products can be live on the marketplace in just a few clicks.

Catalogue optimisation

Dynamically segment your products and easily edit listings – optimize titles, pricing, and more to ensure the best fit for the marketplace and drive sales.

Centralised order management

Manage all marketplace orders in sync with your webshop or other fulfilment solutions through our robust API to streamline order processing and improve fulfilment.

Performance tracking dashboard

Track your sales data by product, category, channel, or geography to measure your success and optimise performance.