How to advertise on Reddit Ads: Best Practices, Features

Advertise on Reddit Ads

Reddit Ads is your gateway to one of the most active and influential online communities, with over 500 million monthly visitors and ranked among the top 10 most visited websites globally. It’s not just an ad platform, it’s where real purchase decisions are discussed, debated, and made.

Unlike traditional social networks, Reddit captures users in research and discovery mode, offering brands a unique chance to reach high-intent audiences through authentic, interest-based engagement.

With 30% of users not on Facebook, 45% not on Instagram, and 58% not on TikTok, Reddit offers access to new audiences you won’t find elsewhere – perfect for advertisers in tech, fashion, gaming, finance, fitness, and beyond.

Countries available: France 🇫🇷, Spain 🇪🇸, Italy 🇮🇹, Germany 🇩🇪, Netherlands 🇳🇱, Belgium 🇧🇪, UK 🇬🇧, USA 🇺🇸 and 30+ more

Why advertise on Reddit?

Reach high-intent shoppers during research moments: Reddit Ads appear when users are actively comparing products and seeking recommendations – making it the perfect moment to influence buying decisions.
Engage unique, hard-to-reach audiences: With a large portion of Reddit’s user base absent from platforms like Facebook, Instagram, and TikTok, Reddit gives you access to untapped, highly engaged communities.
Advertise with precision in Nniche subreddits: Use subreddit-level targeting to speak directly to interest-based communities, whether you’re selling gaming gear, skincare, or fintech services.

40%

of Reddit users buy based on discussions

500M+

monthly visitors

59,8%

of all Reddit users are male

Ready to advertise on Reddit Ads?

Reddit Ads is open to advertisers looking to reach engaged communities through highly targeted and conversation-driven campaigns. Whether you’re in retail, tech, finance, or lifestyle, Reddit offers a unique space to connect with audiences during their decision-making journey.

To get started with Reddit Ads via Lengow, you need:

A Reddit Ads account
Register here or contact Reddit Ads to confirm your eligibility and set up your advertiser profile.
A product catalogue compatible with Lengow
Your feed must contain the required product attributes such as product ID, title, description, image URL, price, availability, and more.
Reddit Ads channel enabled in Lengow
Add the Reddit Ads channel to your Lengow account. We recommend defining a Segment within your product catalogue to only configure and send selected products to Reddit.

For more information, visit the Lengow Help Center.