What Is Competitive Intelligence?

Competitive intelligence is the process of systematically gathering, analyzing, and interpreting information about your competitors (what they’re selling, at what price, where, and how those strategies are evolving) so you can make smarter, faster business decisions.

With NetRivals, you gain a powerful, automated tool that delivers real-time, granular tracking of your competitors’ product offerings across multiple channels, markets, and languages. This intelligence platform helps you stay one step ahead by answering:

What are my competitors selling?
Their full product catalogs, updated in real time.
At what price, and where?
Exact prices across marketplaces, D2C sites, and comparison engines.
Are they in stock?
Yes – availability is tracked daily.
Have they changed content or introduced new items?
We detect catalog changes and new product listings instantly.

Why It Matters for Your Business

NetRivals helps you go beyond internal data. When you know your market, you can outperform it.

Benefit	What it unlocks
360° Market Visibility	Understand what your category looks like across D2C shops, marketplaces, and comparison sites.
Faster Price & Assortment Reactions	Adjust listings, prices, and promos based on competitor changes.
Strategic Decision Support	Use data for sourcing, merchandising, and content benchmarking.
Improved Positioning	Identify white space opportunities and avoid price wars.

Tracked Data Includes

Real-time and historical prices

Monitor current and past prices to adapt your strategy with confidence.

Stock availability & promotions

Track competitor stock levels and offers to react faster and boost conversions.

Product descriptions, images, GTIN/EAN

Compare titles, visuals, and IDs for precise product matching.

Shipping methods, catalog updates

Stay updated on delivery options and product range changes.

How and Where You Gain a Competitive Edge

How NetRivals Competitive Intelligence Works

Step-by-step process:

Match – Your products are mapped against rivals via AI-powered product matching.
Monitor – Ongoing scans of pricing, content, and stock.
Analyze – All data flows into dashboards, dynamic pricing rules, or your BI stack.
Act– Use the insights to optimize pricing, assortment, and strategy.

Where You Can Monitor Competitors Across the Digital Shelf

With NetRivals, you gain visibility into your competitors’ activities wherever they sell online. The platform continuously collects and updates data from various key sales channels, so you always have a clear view of the market landscape.

NetRivals monitors your competitors across:

D2C Webstores – brand-owned or niche stores
Marketplaces – Amazon, Fnac, Cdiscount, Bol.com, etc.
Comparison Engines – Google Shopping, Idealo, Kelkoo, etc.

NetRivals helps us to be always winners in the bids we place on Google Shopping. It allows us to analyse our competition and have a global view of the state of the market.

Mikel Moisen

CEO - TXIRULA

A Legacy of Sound, Powered by Smart Pricing

Txirula Musik, a leading musical instrument retailer in Spain, has grown from a local shop into a major e-commerce player. To stay competitive in a dynamic market, the brand turned to NetRivals by Lengow, enabling smarter pricing decisions, better channel visibility, and stronger online profitability.

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TXIRULA benefits from the coverage of

35K+

Monitored stores

1B+

Product listings

50+

Countries and currencies

Can a pricing tool really help manage pricing across different countries and currencies?

Yes. When you’re selling internationally and dealing with multiple currencies and market dynamics, keeping your prices aligned is a constant challenge.

Tradeinn operates in over 18 countries and used to struggle with manual updates across its product catalog. By adopting NetRivals, they began tracking over 800 competitors globally and automating their price updates through API. This gave them full control over international pricing and led to a 60% increase in sales and a 25% reduction in acquisition costs.

A pricing tool like NetRivals helps you stay competitive in every market while keeping your strategy scalable.

How much time can competitive intelligence tools really save a pricing team?

A lot more than most expect. Many pricing teams still spend hours manually collecting data from competitor websites and marketplaces.

That was the case for The Little Green Bag. Their team invested a huge amount of time monitoring prices across various channels. With NetRivals, they were able to automate this process and instantly access real-time pricing insights across key product categories.

This shift helped them test strategies faster, respond more confidently, and focus on what really matters: improving margin and market position.

Can competitive pricing tools really improve visibility on channels like Amazon or Google Shopping?

Yes. On Amazon and Google Shopping, visibility depends heavily on pricing. Small differences can mean missing out on the Buy Box or falling behind in ad rankings.

Txirula Musik used NetRivals to monitor over 23,000 products and benchmark prices against their top 10 competitors, including on Amazon. With these insights, they were able to adjust their Google Shopping bids and win more Buy Boxes without lowering profitability.

Competitive pricing is not just about being cheaper. It is about being smarter, faster, and more visible at the right moment.