Is it profitable to sell on TikTok Shop?

TikTok Shop attracts over a billion active users per month and is revolutionising e-commerce with its social commerce model. But is it truly a profitable marketplace for brands? Here’s a full analysis of costs, audiences, and return on investment.

Why are brands drawn to TikTok Shop?

• Massive and engaged audience: 1+ billion active users, 80 to 100 minutes spent daily on the app.
• Native and immersive format: integrated shopping and video lives drive impulse purchases.
• Interesting average basket values: €30 on average according to TikTok data.
• Powerful influence lever: 65% of users trust creator recommendations.

💡 TikTok Shop combines content, influence, and commerce in one ecosystem, with high conversion potential.

What are the costs to sell on TikTok Shop?

There are two types of commissions to consider:

• TikTok Shop commission: fixed percentage on gross revenue (including taxes and shipping).
• Creator commission: to be defined based on the influencer profile and your product range.

Compared to other marketplaces, TikTok Shop offers competitive fees, especially for brands that focus on content.

Comparison: TikTok Shop vs other marketplaces

What ROI can you expect from TikTok Shop?

Brands that succeed on TikTok Shop invest in native, short, authentic content, often created by partner creators. By combining video, live shopping, promotional offers, and responsive logistics, it’s possible to achieve:

• Lower customer acquisition cost (vs traditional ads)
• Rapid product virality
• Higher conversion rates thanks to social recommendations

📊 According to early studies, TikTok Shop can deliver up to 2x more conversions than a standard e-commerce site among Gen Z.

How Lengow helps you make TikTok Shop profitable

With Lengow, you can:

• Automate your product catalogue integration with TikTok Shop
• Segment your products to boost visibility
• Manage orders, inventory, and promotions across 5 European countries
• Monitor campaigns and feed performance

👉 Learn more about integrating TikTok Shop with Lengow

Conclusion: TikTok Shop is a profitable marketplace – if you activate the right levers

Selling on TikTok Shop can be highly profitable, if you understand its rules: influence, video, algorithm, speed. With Lengow’s support, you maximise your chances of success.

Ready to launch your TikTok Shop? Contact us to get started today!