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  • NetRivals' Data Price Tracker

What Is Competitor Assortment Analysis?

Understanding what your competitors sell is just as critical as knowing how they price it. NetRivals’ Assortment Analysis helps you gain the clarity needed to refine your own catalog strategy.

  • Identify which SKUs competitors carry, and where your assortment stands out or overlaps.
  • Track product introductions, product assortment changes across the market.
  • Uncover assortment gaps and saturation by product assortment.

🧠 For product teams and sourcing managers, this visibility replaces guesswork with actionable, data-backed decisions.

Key Use Cases

Identify Assortment Gaps

Spot categories or SKUs where you could gain a competitive edge.

Detect New Product Introductions

Track competitor launches and expansion across verticals.

Avoid Over-Saturation

Know when a product category is overcrowded.

Benchmark Catalog Breadth

Compare assortment depth with key rivals.

From Assortment Mapping to Actionable Insights

How It Works

NetRivals maps your catalog to your competitors’ assortments with smart automation and daily updates. The process is simple:

  • Match: Link your products to competitor listings using AI, even without GTIN or EAN.
  • Scan: Pull fresh data daily from marketplaces and D2C stores.
  • Map: Use brand, title, and category attributes for accurate pairing.
  • Cover: Monitor all key sales channels in one unified view.

What You See and What You Can Do

All assortment data is exportable and filterable to help you dig deeper by:

  • Category: Identify assortment gaps or overlaps within specific product segments.
  • Brand: See how brands are positioned across competitors to detect threats or missed opportunities.
  • Region: Understand how product coverage shifts by geography to optimise local strategies.
  • Channel: Compare assortments between marketplaces, D2C stores, and comparison engines.
  • Lengow training employees

Strategic Value by Role

From merchandising to pricing, assortment insights empower every team to make sharper, data-driven decisions.

  • Merchandisers: Align your range to outperform competitors on relevance and uniqueness.
  • Procurement Teams: Evaluate which SKUs to introduce or remove based on market gaps.
  • Category Managers: Build the right depth and breadth in key segments to maximise performance.
  • Pricing Analysts: Combine with price intelligence for a holistic view of market positioning.

Success Story: How Tannico Improved Assortment Visibility with NetRivals

With over 250,000 bottles in stock and a catalog of more than 16,000 products sold, Tannico has built one of the most extensive online wine assortments in Europe. Operating across 23 countries, the company combines deep inventory, international reach, and advanced pricing technology to stay ahead of market fluctuations and customer expectations.

Manual comparison wasn’t scalable, until they implemented NetRivals.

20h+

Gained per month tanks to automatization

+23

Countries covered

Enhanced

procurement decisions with reliable competitive data

  • NetRivals' Repricing Tool as Symbol

How can Competitor Assortment Analysis help retailers with niche or complex product catalogs?

For companies like Tannico, operating in a sector without standard identifiers like EANs, assortment analysis was essential to stay competitive. NetRivals enabled them to monitor competitors even without codes, saving 20+ hours per month through automated catalog tracking and helping expand their product range intelligently.

What kind of impact can assortment tracking have on sales and strategy?

By tracking 23,000+ products in real time and monitoring key rivals, Txirula used assortment analysis to boost its visibility, improve its Google Shopping bids, and win more Amazon Buy Boxes. This type of analysis turned market chaos into actionable strategic moves.

Can assortment visibility improve category performance in fast-moving sectors?

Absolutely. Bon Preu, a major supermarket group, used NetRivals to monitor when competitors added new products or launched promos,  allowing them to react faster and maintain pricing leadership. Real-time assortment data also helped them strengthen supplier negotiations and optimise margins.

Product Matching Software

Find exact product matches to build stronger assortment insights.

Competitive Intelligence

Benchmark your product offer against key competitors.

Competitor Price Monitoring

Combine price and assortment data for a complete view.

Discover More NetRivals Features

Join the 3,600 brands and distributors who place their trust in us

Ask for a demo