Brand Monitoring Software | NetMonitor by Lengow

Why Brand Monitoring Matters

Your brand is your most valuable asset. But online, it can be distorted, discounted, or diluted without your knowledge.

Common risks:

Unauthorized resellers damaging brand value with heavy discounts
Outdated or misused product visuals and messaging
Lack of control over how your brand appears in different markets
Missed violations due to fragmented tracking or manual audits

50% of unauthorized sellers violate Minimum Advertised Price (MAP) policies, compared to just 20% of authorized sellers, according to a study cited by Harvard Business Review.

What You Can Monitor

Where your brand appears

Across marketplaces, comparison engines, D2C resellers

How it appears

Visuals, titles, descriptions, metadata

Who is selling it

Including unauthorized or unknown resellers

At what price

Detect price drift from MSRP/MAP

Stock & catalog status

Monitor availability and changes in key SKUs

NetMonitor in Action

Here’s what your brand monitoring system includes to keep full control over how your products appear online:

AI-powered product matching
Daily scans of listings and catalog changes
Automated alerts for violations or anomalies
Dashboards for team-wide visibility
Exportable data and API access for BI tools

35K+

websites & platforms

1B+

product listings

50+

countries

In a context where digital players and marketplaces are rising, thanks to the Google shopping module, we have a better up-to-date picture of Clarins authorized and unauthorized E tailers’ pricing dynamics on those markets and we can monitor online stock availability of our top SKUs.

Laurent SORIEUL

Director of Business Development - CLARINS

Impact

With NetMonitor, Clarins gained greater visibility and control across its digital distribution. Key results included:

Gained cross-market visibility in real time
Detected unauthorized sales of top SKUs
Improved brand enforcement workflows

What Brand Monitoring Enables

Better enforcement of pricing and branding rules
More consistent product messaging and media
Less Buy Box loss due to rogue listings
Greater clarity for legal or commercial action

What kinds of brand issues can NetMonitor detect?

NetMonitor helps identify a wide range of brand misuses across digital channels. It spots outdated or altered visuals, unauthorised promotional messaging, and inconsistencies in product titles or descriptions. Whether it’s an unapproved seller on a niche webshop or a distorted listing on Google Shopping, NetMonitor ensures your brand is presented the way you intended.

How does NetMonitor ensure consistent brand presence across channels?

By scanning listings daily and using AI-powered matching, NetMonitor gives you full visibility on how your brand appears across marketplaces, reseller webshops, and comparison engines. When something goes off-brand; wrong visuals, missing titles, or sellers outside your network, it automatically flags the issue and sends an alert. That way, you stay in control without needing to audit manually.

What kind of business impact does brand monitoring deliver?

With full-spectrum brand monitoring, you reduce Buy Box losses, improve enforcement of pricing and messaging guidelines, and gain clarity for legal or commercial action. For example, Clarins used NetMonitor to identify unauthorised sellers, recover control over key SKUs, and improve the efficiency of their brand protection workflows across regions.