Reseller Price Monitoring Software | NetMonitor by Lengow

Why Monitoring Reseller Prices Is Crucial

Price transparency has redefined how brands compete online. But it also comes with serious risks that threaten profitability and brand perception:

Race-to-the-bottom discounting
Widespread MAP and MSRP violations
Inconsistent regional pricing
Manual monitoring overload across thousands of SKUs

What NetMonitor Tracks

Reseller Pricing

Capture live prices from marketplaces, D2C shops

MAP & MSRP Violations

Get alerts when sellers go below policy thresholds

Geographic Price Drift

Compare pricing across regions and currencies

Availability-Aware Pricing

Track how prices shift based on stock status

Time-Based Discounting

Detect flash sales, promo drops, and timing patterns

How It Works

NetMonitor continuously scans your product prices across all channels, daily by default, or hourly for strategic SKUs. From detection to execution, everything is automated and structured for fast action:

AI-powered listing matching: Identifies your products across marketplaces and reseller sites, even when titles or formats differ.
Real-time price extraction: Captures final prices shown to customers, including shipping fees and taxes, for accurate comparisons.
Rule-based violation detection: Flags listings that fall below MAP, MSRP, or other custom thresholds you define.
Automated alerts and dashboards: Sends clear, structured alerts with visual dashboards to help teams prioritise action.
System integration ready: Feeds pricing intelligence into your BI tools, compliance stack, or monitoring workflows.

No scraping, no spreadsheets, just clean, structured pricing data ready for action.

Strategic Use Cases

MSRP compliance

With evidence. Get concrete proof of violations with screenshots and URLs, making it easy to escalate issues internally or with partners.

Regional pricing harmonization

Monitor local pricing variations across countries or markets to ensure consistent brand value perception.

Campaign performance forecasting

Based on pricing position. Evaluate how your pricing strategy impacts your paid campaigns and optimise accordingly for better ROAS.

Margin protection

Through early detection. Identify undercutting in real time to prevent revenue loss before it impacts your profitability.

Support for sales & trade terms audits

Back up your distribution agreements with clear, structured data on who followed the rules, and who didn’t.

Why is it important to monitor reseller pricing in real time?

Because price violations can happen fast, and spread even faster. A single reseller discounting below MAP can trigger a chain reaction across marketplaces and regions. Real-time monitoring allows you to detect these issues as they happen, take corrective action, and prevent long-term damage to margins and brand value.

What does NetMonitor track exactly?

NetMonitor tracks live prices displayed to customers, including shipping costs and taxes. It monitors marketplaces, reseller webshops, and comparison shopping engines. The system matches your products using AI, flags any pricing that goes against your rules (MAP, MSRP, custom thresholds), and sends alerts with visual proof for fast enforcement.

What business outcomes can brands expect?

With automated price tracking, brands protect their margins, reduce Buy Box loss, and improve reseller compliance. They also free teams from manual audits and spreadsheet workflows. For example, Clarins used NetMonitor to gain hourly visibility on key SKUs and strengthen its enforcement process across multiple regions.