Optimise Your Marketplace Listing for Maximum Performance

Lengow’s NetMarkets automatically maps your internal product categories to each marketplace’s specific taxonomy using pre-configured templates and custom rule logic. You can override mappings manually or conditionally, for example, routing certain products to different categories on Zalando versus Amazon. This ensures listings comply with each platform’s structure and minimizes the risk of mismatched product placement or delistings.

Yes, NetMarkets’s rule engine supports advanced conditional logic. You can define channel-specific rules using “if/then” expressions to dynamically rewrite product titles, truncate descriptions, or modify attributes. For example: IF [Marketplace] = “Cdiscount” AND [Brand] = “Apple” THEN SET [Title] = “Apple – [Product Name]”. This allows full control over how your product data appears on each marketplace without modifying your source feed.

Lengow’s NetMarkets integrates pre-publish validation layers for each marketplace. These checks include mandatory field completeness, GTIN/ISBN formatting, image dimension requirements, and attribute value constraints. Errors and warnings are surfaced in real time via the interface, allowing you to correct them before sending data. Successful listings can also be monitored post-publish using channel-specific feedback loops (e.g. Amazon MWS or Mirakl API responses).