Marketplace Launch Automation | Fast Expansion with NetMarkets

Go Live in Days. Not Weeks.

Expanding to new marketplaces should drive growth, not drain your resources. Yet every new channel introduces a new layer of operational complexity that slows your time-to-market:

Category mapping and attribute alignment: Each marketplace has its own product taxonomy and required fields – which rarely match your catalog.
Different feed formats and integration requirements: From CSV and XML to API-based feeds, every platform requires a unique format and data structure.
Divergent pricing, shipping, and tax rules: Country-specific conditions and marketplace-specific policies must be managed and localized for compliance.
Approval workflows and onboarding requirements: Seller validation, content moderation, and brand gating can delay your go-live date by weeks.

When done manually, launching on a new marketplace often involves repetitive work, copying, formatting, and correcting product listings by hand. This not only slows down your team but increases the risk of errors, non-compliance, and missed revenue opportunities.

Lengow’s NetMarkets solves this with automated onboarding flows, product feed standardization, and marketplace-specific rule engines – so your catalog can go live faster, with fewer errors, and at scale.

What You Can Automate with NetMarkets

Pre-Built Templates & Feed Models

Access plug-and-play templates for 70+ marketplaces, updated continuously.

Auto-Mapping of Categories & Attributes

Smart suggestion engine maps your catalog to new marketplaces in minutes.

Test Mode Before Go-Live

Validate listings before pushing them live. Catch errors early, avoid rejections.

Automated Workflow Deployment

Set up triggers to automatically include products by brand, margin, stock status, etc.

Ideal users & Measurable impact

NetMarkets is ideal for:

Brands scaling into new markets
Retailers testing new verticals or local marketplaces
Marketplace onboarding teams working across multiple product lines

They can expect a significant reduction in their time-to-market.

Time to launch a new channel decreased

Less internal dev time required

Listings live in first 48h after automation steps

How Create launched marketplaces in record time
thanks to NetMarkets’s automation & scalability

Before working with Lengow, it could take us months to launch new marketplaces – now it’s a matter of weeks. This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.

Pedro Salazar

Digital Director @ CREATE

How quickly can I launch a new marketplace using Lengow?

With Lengow’s Marketplace Launch Automation, most new channels go live in a matter of days, not weeks. For example, Spanish brand Create launched 12 marketplaces across seven countries (Germany, Spain, France, UK, Netherlands, Portugal) in just 2–5 weeks, instead of several months – thanks to centralized feeds, country-specific rules, and automated catalog deployment.

Can I maintain consistent product listings across countries with varying requirements?

Yes. Lengow enables full localization and compliance of your catalog through rule-based adaptations. Create implemented multi-language feeds and country-specific exclusions, pricing, and content rules – all from a single source catalog. This ensures each marketplace receives optimally formatted and compliant listings.

What impact does automated marketplace onboarding have on growth?

Automating the onboarding process dramatically boosts operational efficiency and revenue. French merchant NEXECOM (Nouveaux Marchands) scaled from 12 to 40+ marketplaces in two years, achieving €4M in cross-border revenue by using Lengow to synchronize stock, update feeds in real-time, and automate order routing. Similarly, Star Srl, an Italian eyewear leader, streamlined operations across 30+ marketplaces with a unified platform and smart API integrations to support over 3,500 monthly Amazon orders.