Person managing marketplace orders with NetMarkets
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  • Marketplace Feed Management illustration

Marketplace Data Visibility Is Essential

Operating across multiple marketplaces without a central dashboard creates major blind spots. Without clear, consolidated data, teams struggle to stay agile and efficient. When marketplace data is scattered or delayed, you risk:

  • Performance is fragmented across channels: It’s nearly impossible to track trends, sales performance, and returns coherently when every marketplace uses different KPIs and reporting formats.
  • Difficult to prioritise between errors and opportunities: Without centralized alerts, teams miss what matters, whether it’s a critical listing rejection, pricing conflict, or a sudden sales spike.
  • Time is lost compiling reports manually: Manual data collection slows down decision cycles and prevents your team from focusing on optimization and growth.
  • Growth decisions rely on guesswork rather than insights: When insights are buried in spreadsheets or dispersed across accounts, your product, pricing, and expansion strategies suffer.

What You Can Track with NetMarkets

Sales & Conversion Metrics

Track GMV, order volume, top-performing products, categories, or campaigns, per marketplace.

Listing Health & Error Alerts

See which products are underperforming, delisted, or failing to sync, and fix them fast.

Stock, Shipping & Availability

Monitor availability rates, fulfillment delays, and low-stock alerts in real time.

Channel-Level Insights

Understand how each marketplace contributes to your overall mix, and where to optimise.

Smarter Insights with Built-In Recommendations

Examples of automated insights provided by the dashboard:

  • “Top 10 SKUs with no sales in the last 30 days”
  • “Products with repeated feed errors on Amazon”
  • “New marketplace suggestions based on your vertical”
  • “Most frequently missing listing fields, by channel”

Key Metrics Displayed

MetricDescription
Listing coverage rate% of SKUs live vs. synced
GMV by marketplaceMarketplace-specific sales tracking
Feed error trendsSpikes or drops in listing issues
Cross-border SKU penetrationNumber of products live per country

We have stayed with Lengow since 2017 now not only because all the marketplace integrations are seamless, but also because their platform is very user-friendly and intuitive. It’s really easy for someone that is not an IT person to use it effectively.

Emma Sandberg

Marketplace Manager - Star Srl

Star Srl Scales Marketplace Operations with NetMarkets

Star Srl, a leading Italian eyewear retailer, scaled to 30+ marketplaces across 16 countries by centralising its operations with Lengow’s NetMarkets platform. With 3,500+ monthly orders on Amazon and 175% SKU growth on emerging EU markets, the company streamlined listings, automated order flows, and tracked errors efficiently. NetMarkets helped them manage multilingual catalogues, brand-specific exclusions, and performance KPIs, all from one unified dashboard.

Download guide
Star Srl Success Story
  • Visual showing the combined power of NetRivals and NetMarkets

Why Business Intelligence Matters for Marketplaces

Access to real-time data is no longer optional, it’s a competitive necessity. Business intelligence empowers brands and retailers to move from reactive to proactive operations, identifying performance gaps and growth opportunities before they impact results.

With the right tools, teams can monitor trends across sales, listings, stock, and errors, all in one place. This unified visibility makes it easier to fine-tune pricing, optimise catalogue visibility, and fix operational issues at speed.

The result: more efficient workflows, stronger margins, and faster, data-backed decisions that scale with your business.

  • Intelligence Dashboard by NetRivals

Complementary Solution: NetRivals

While NetMarkets gives you full operational visibility and control across marketplaces, NetRivals goes a step further by providing market intelligence on your competitors. Used together, these tools offer a 360° view of your performance, both internally and within the competitive landscape.

NetRivals helps you:

  • Track pricing, stock levels, and product pages across marketplaces and direct sellers
  • Identify identical and similar products to yours for more precise competitive analysis
  • Launch dynamic, data-driven repricing strategies based on real-time market data
  • Access detailed benchmarking and competitor performance reports

Learn more about NetRivals

  • illustration for Lengow's NetMarkets

What kind of data can I actually monitor with the Intelligence Dashboard?

You can track sales performance (GMV, order volume), product listing errors, low stock alerts, and marketplace-specific contribution, all in one place. NetMarkets consolidates this data so your team can quickly identify what is working, what is broken, and where to act.

How does the dashboard help me take action, not just monitor?

Beyond visibility, NetMarkets includes a built-in recommendation engine that highlights key issues and opportunities, such as products with no sales, repeated sync errors, or missing data. This makes it easy to fix problems or optimise performance without digging through spreadsheets.

Can I combine this with pricing intelligence from NetRivals?

Yes. While NetMarkets gives you operational insights, NetRivals complements it by tracking competitor pricing, availability, and product positioning. Together, they provide a complete view, from internal performance to competitive landscape, so you can make smarter decisions across the board.

Business Intelligence for Marketplaces

Track key KPIs and analyse seller and product performance.

Product Content Syndication

Evaluate the impact of your content on visibility and sales.

Order Management

Analyse order success rates and fulfilment trends.

Discover More NetMarkets Features

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