Lengow vs PrestaShop’s Native Connector

NetAmplify vs. PrestaShop’s native connectors: why brands are making the switch

For online sellers using PrestaShop, managing product feeds across multiple marketing channels is essential, but not always easy. The official modules PrestaShop Marketing with Google & PrestaShop Social with Facebook & Instagram offer a basic bridge between your store and Google Shopping and/or Facebook. However, when it comes to scaling operations, optimizing performance, and maintaining data control, many retailers hit a wall.

This is exactly what led Wethenew, the leading French streetwear platform, to switch from a more limited setup to Lengow’s NetAmplify connector. The result: a +30% increase in Google Ads ROAS, faster catalog updates, and easier expansion across four new European markets.
 

Comparing the essentials: Lengow’s NetAmplify vs. PrestaShop native connector

While the official PrestaShop Native Connector (Marketing with Google & Social with Facebook/Instagram) module is appreciated by some for its quick setup and integration with Google Ads & Meta, it receives frequent criticism for its lack of stability, installation difficulties, poor synchronization reliability, and limited support. Many users report critical issues that limit its scalability and operational safety.

The most common frustrations reported by merchants include:

• Technical instability: several merchants have reported installation issues, frequent bugs, site slowdowns, sync errors, according to feedback on PrestaShop’s official forums.
• Limited customer support: users often mention that issues remain unresolved despite reaching out, with unclear error messages and minimal troubleshooting guidance.
• Rigid cost and account structure: the module require Business Care subscriptions and offers limited flexibility for multi-URL or multi-account use cases, which can be problematic for growing merchants.

Source: addons.prestashop.com

Real example: how Wethenew improved ROAS by +30% with Lengow

Before adopting NetAmplify, Wethenew relied on a third-party tool from their CMS to push its catalog to Google Merchant Center. This setup caused several issues:

• Data sync delays (limited to once every 24 hours)
• No control over feed customization
• Incompatibility with platforms such as Snapchat and Awin

After switching to Lengow’s NetAmplify connector, Wethenew gained:

• Management of 40,000 active product variants
• Hourly Google feed updates
• Segmentation via Custom Labels for Performance Max campaigns
• Expansion across 4 new markets including Germany, Italy and Spain
• +30% increase in Google Ads ROAS
• Daily collaboration with a dedicated French-speaking account manager

“Lengow has positioned itself as the partner of choice to support Wethenew in its hypergrowth. We really appreciate the daily exchanges with our account manager!”

Final thoughts: for ambitious brands, NetAmplify may offer more advanced capabilities than the native module.

If you’re using PrestaShop and looking to centralize your acquisition campaigns, scale internationally on top channels and maximize ROAS with advanced product feed management, then PrestaShop’s native connectors may not meet your needs. The NetAmplify connector by Lengow provides automation and scalability tools that can help brands strengthen their presence on top acquisition channels.

Just like Wethenew did.