The Online Health & Beauty Industry

Trusted by leading brands & retailers

Create a seamless connection across your omnichannel operations

In Health & Beauty, consumer trust is everything, and it starts with being discoverable, consistent, and quick to market. From skincare and cosmetics to wellness and personal care, success means keeping pace with demand while delivering a seamless brand experience across all touchpoints.

Lengow enables you to boost visibility through targeted advertising, expand into new marketplaces with ease, adapt pricing dynamically to stay competitive, and ensure your brand is protected across your reseller network, so you can grow faster, smarter, and with full control in a highly competitive landscape.

The Health & Beauty industry at Lengow

1M+

Health and beauty marketplace orders managed every year through Lengow

180+

Websites monitored by Lengow’s largest health & beauty brand

4M+

Products tracked by all of Lengow’s health and beauty customers

Expand Your Reach across Marketplaces

Consumers shop for health and beauty products across a variety of trusted platforms, from wellness-focused sites to global e-commerce giants. Reaching them at the right time and place is key, but marketplace complexity shouldn’t slow you down. Lengow helps you scale your presence while staying in control.

Expand effortlessly into 40+ countries and list your catalogue on high-performing marketplaces for skincare, cosmetics, and more.
Deliver the right information, from ingredients to usage tips, on every channel to increase trust and reduce returns
Stay competitive with automated pricing rules based on competitor pricing changes

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Drive More Traffic to Your Online and Physical Retail Channels

Consumers discover products through a mix of online ads, content, and store experiences, and they expect consistency across every touchpoint. Lengow helps you connect the dots, optimise performance, and turn visibility into conversion with smart feed management and data-driven decisions.

Unify and scale your omnichannel advertising strategy with centralised product data
Improve product discoverability and campaign efficiency with rich, tailored feeds
Maximise your products’ ROAS by adjusting ad budgets based on market insights
Drive web-to-store traffic to your brick-and-mortar shops with Local Inventory Ads
Use dynamic pricing to stay competitive and boost conversions

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Protect Your Brand Across Your Reseller Network

Maintaining brand credibility and pricing consistency is essential to earning consumer trust, especially when products are sold through multiple partners online. Lengow gives you full visibility into your indirect sales channels, helping you uphold your brand across marketplaces, retailers, and comparison sites.

Track third-party sellers across marketplaces, pharmacy retailers, price comparison platforms and more
Get alerts on pricing discrepancies, stock availability, or unauthorised listings
Empower your sales and account teams with reseller activity insights for informed negotiations
Align wholesale and DTC teams with shared pricing insights to avoid bidding against lower-priced resellers

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With Lengow, we finally have the control and flexibility we’ve needed for years. We’re no longer wasting time on workarounds, we’re focused on driving real performance.

Morten Buch-Larsen

Nordic E-D2C and E-commerce Manager @ Kiehl's (L'Oréal Luxe)