Feed Optimisation for Better Ad Visibility & Performance

Feed optimisation isn’t just about compliance, it’s about performance. With NetAmplify, L’Oréal Luxe achieved +80% revenue growth on Google Shopping, +20% higher average cart value, and a +32% increase in conversion rate by optimising their product feeds across 9 markets. Similarly, beauty brand Kiehl’s boosted conversions by 27% while reducing CPC by 14%, simply by enhancing product visuals and applying dynamic rules to optimise titles and categories. These results reflect how smart feed enrichment and channel-specific formatting can drive both efficiency and profitability.

Yes, NetAmplify is built for marketers, not developers. Brands like Eden Park manage thousands of SKUs daily without writing a single line of code. Through a no-code interface, you can apply advanced product segmentation, set conditional rules, and build custom feeds for ad platforms. This autonomy was key for Eden Park when migrating from Magento to Shopify; their team kept campaign momentum with zero downtime and full control over feed logic, proving that agility doesn’t require IT dependency.

Even if your catalogue lacks attributes like GTINs, structured titles, or stock segmentation, NetAmplify can enrich it by importing contextual data from PIMs, ERPs, or inventory systems. For example, Synalia, leading cooperative of jewellers and watchmakers in France, consolidated over 17,000 product references from multiple brands and suppliers into a single enriched feed, automatically syncing product info and pricing with its affiliate and ad platforms. This data flexibility helps ensure consistent messaging, better ad quality scores, and a significantly higher feed approval rate across channels.

Absolutely. NetAmplify is designed for multi-country and multi-channel operations, with over 1,400 native integrations across Google, Meta, TikTok, retargeting platforms, and affiliate networks. L’Oréal Luxe relied on it to streamline 11 catalogues per brand across 4 platforms and 9 European markets, while Synalia used it to syndicate feeds to emerging ad platforms like Pinterest, all with full brand and pricing control. Whether you’re scaling D2C, supporting Click & Collect, or entering new markets, feed optimisation ensures your products are ready to perform everywhere.