Affiliate Ads & Comparison Shopping Feed Management

Why Affiliate Networks & Comparison Shopping Engines Matter

Channels like affiliate networks (Awin, Rakuten Advertising, CJ, etc.) and comparison shopping engines (Google Shopping, Idealo, Kelkoo, etc.) are vital traffic sources for e-commerce. They offer:

Long-tail product exposure: List your entire catalogue, including niche products, on affiliate publisher sites and price comparison portals to reach customers you might miss elsewhere.
Seasonal traffic spikes: Tap into peak seasons and flash sales via deal aggregators, coupon sites, and shopping directories that drive surge traffic when promotions hit.
High-intent shoppers: Users on comparison sites and affiliate blogs are actively comparing price, delivery, and promotions – often ready to buy. This high purchase intent leads to better conversion potential.
Performance-based ROI: These channels typically operate on cost-per-click or cost-per-sale models, meaning you pay only for results (clicks or actual conversions). Done right, affiliate marketing and CSE campaigns can deliver efficient customer acquisition.

However, managing separate product feeds for dozens of partners manually is time-consuming and error-prone. Without automation, you risk outdated stock or pricing info, feed errors, and lost conversions from underperforming listings.

How NetAmplify Streamlines Feed Management

Multi-Channel Syndication

Push your product data to 100+ affiliate networks and CSEs from a single master feed. Instead of uploading separate files to each platform, you maintain one up-to-date feed that NetAmplify transforms and syndicates everywhere. This ensures consistency across all channels and saves countless hours on feed prep.

Channel-Specific Enrichment

NetAmplify lets you enrich your product feeds to meet the exact requirements of each affiliate network or comparison site. Add cashback percentages, loyalty points, voucher codes or other custom attributes to maximise visibility. Every feed is formatted to the precise specifications of partners such as Awin, Criteo or Google Shopping, helping prevent costly rejections.

Custom Channel Rules

Each affiliate network and comparison site has its own requirements. With NetAmplify, you can apply channel‑specific rules to optimise every feed. Add brand names, discounts or delivery details to titles where needed, adjust prices or currencies by market, and automatically exclude low‑margin or out‑of‑stock products so only the right items are advertised on the right channels.

Automated Refresh & Alerts

Keep your product data fresh across all channels with scheduled feed updates – hourly, daily or via API, FTP or custom endpoints. Retailer Wethenew, for example, boosted its Google Shopping performance by moving from daily to hourly updates, dramatically improving data accuracy. NetAmplify also tracks feed health and sends alerts on errors or declines.

Who Benefits Most?

NetAmplify’s affiliate feed solution is ideal for:

Retailers running multi-country affiliate marketing campaigns and comparison shopping ads.
Performance agencies managing product feeds for numerous partner networks and needing a scalable way to optimise client feeds.
Brands leveraging cashback, loyalty reward, or coupon/voucher sites as part of their acquisition strategy.

Tangible Gains

Brands using NetAmplify typically see:

70% less manual effort – Teams manage more channels without extra resources.
Higher conversions – Clean, enriched feeds lift performance; some brands achieve +18% conversion rates.
Improved feed approval – Better-structured feeds are 40%+ more likely to be accepted on Google Shopping and Idealo.
Faster channel roll-out – Launching new affiliate feeds takes hours, not weeks.

Discover Our Success Stories

60% of this apparel brand’s online traffic and sales now stem from campaigns managed via Lengow’s feed platform, and they’ve seen an ROI 15× higher on those channels

This sneaker retailer expanded into new markets by syndicating feeds to diversified channels with a consistent feed. The result: a +30% boost in Google Ads ROAS and more efficient operations that freed the team for strategic work

The cosmetics retailer streamlined its feed strategy to sell the right products on price comparison sites and affiliate platforms, supporting its international growth and improving performance metrics

How does Lengow's NetAmplify help with affiliate marketing feeds?

NetAmplify automates the syndication of your product feeds to 100+ affiliate networks and comparison shopping engines. It applies channel‑specific rules, enriches product data with attributes like discounts or vouchers, and ensures feeds meet each partner’s specifications. This reduces manual work, improves feed approval rates, and drives higher‑converting affiliate campaigns.

Can I manage multiple affiliate and comparison sites from one feed?

Yes. With NetAmplify you can maintain a single master feed and automatically adapt it for different affiliate networks, comparison engines and markets. Currency, language, stock availability and margin‑based exclusions can be applied per channel, helping retailers scale campaigns across regions without duplicating effort.

How often are product feeds updated and monitored?

You can schedule hourly or daily feed updates via API, FTP or custom endpoints, keeping every affiliate and CSE listing accurate. NetAmplify also monitors your feeds for errors or declines and sends real‑time alerts, allowing you to fix issues before they impact campaign performance.

What results can I expect from using NetAmplify for affiliate ads?

Retailers typically see 70% less manual effort, higher feed approval rates, and improved conversions on affiliate networks and comparison shopping engines. Case studies show that brands using NetAmplify have achieved +18% conversion rates and faster expansion to new channels, boosting ROI across multi‑market campaigns.