Custom Product Feed Builder for Any Channel

Trusted by leading brands & retailers

Why You Need a Custom Feed Builder

Different teams and partners all want something different from your product data:

“Can you remove SKUs without images?”
“Can I export all products over €100 with margin above 30%?”
“I need a JSON feed for price comparison every six hours.”

Without the right tool, every request means time‑consuming manual work or chasing developers. With NetAmplify, the answer is always yes. It is best for:

Technical marketers running multi‑channel campaigns
Operations teams managing complex channel integrations
Agencies with diverse client portfolios
Global retailers needing localised, market‑specific feeds

What the Custom Feed Builder Can Do

Create Any Feed You Need

Generate feeds for virtually any purpose, from internal tools and analytics to niche external partners. NetAmplify isn’t limited to pre-built templates – you can design a fully custom feed structure to meet specific requirements.

This opens up an unlimited number of channel “diffusers,” whether for internal use or new distributors not natively supported. In short, if you know the fields or format a channel expects, you can build it in NetAmplify.

Flexible Export Formats & Delivery

You’re free to choose the output format and schedule that each feed needs. NetAmplify supports all common feed formats (XML, CSV, TSV, JSON, etc.) and lets you deliver the feed via a shareable URL or automatic FTP upload.

You can even hook into an API or custom endpoint for real-time delivery. Feeds can run on your schedule – hourly, daily, or even triggered by specific conditions – ensuring every channel always has up-to-date data.

Build Without Code

No developer support is required to build or modify feeds. A drag-and-drop interface and rule builder let you define feed logic visually.

For example, you can easily set up filters to include or exclude products based on margin, stock, price, labels, availability, and more – without any scripting. This no-code approach gives teams full control to adapt feeds on the fly, so you eliminate IT bottlenecks entirely.

Version Control & Permissions

Manage feed iterations and user access with ease. You can maintain multiple versions of a feed (for testing or regional variations) and lock down feed logic by team or user role to prevent unwanted changes.

Every change is tracked, and you can review history or roll out test feeds safely before deploying updates to production. This governance ensures feed quality and consistency as your team scales its feed operations.

Example Use Cases

Here are just a few examples of custom product feeds you could build with NetAmplify’s Feed Builder:

Internal BI Pricing Dashboard

JSON feed, updated 4× per day

Flash Sale Partner Feed

CSV with SKUs discounted >40% and stock >10

Influencer Campaign Bundle

XML including high‑res images and promo fields

Market-Specific Test Catalogue

Localised feed with currency and time zone formatting

How can a custom feed builder help my e‑commerce business?

A custom feed builder lets you create tailored product feeds for any channel or partner without relying on developers. You can filter products by margin, stock, category or promotional status, then export them in any format (XML, CSV, JSON). This flexibility helps brands like Eden Park accelerate multi‑channel campaigns, launching new feeds in hours instead of days and increasing traffic to their online store.

Can I create feeds for partners or platforms that are not natively supported?

Yes. NetAmplify’s Custom Feed Builder tool allows you to build feeds for niche partners, affiliate networks, influencers or local marketplaces without pre‑built integrations. For example, Natalys leveraged custom feeds to share targeted product selections with new partners, expanding visibility without waiting for a developer or an official integration.

How does NetAmplify save time on feed creation and updates?

With drag‑and‑drop rule building and automated scheduling, NetAmplify reduces manual feed management by up to 80%. You can schedule hourly or daily updates, ensure out‑of‑stock products are automatically excluded, and distribute feeds via URL, FTP or API. This automation allowed Nespresso to maintain accurate, campaign‑ready feeds across multiple ad channels, boosting ad relevance and conversions.

What real results can I expect from using a feed builder tool?

Businesses using NetAmplify’s Custom Feed Builder typically see:

Faster partner onboarding – new feeds deployed in under an hour
Reduced manual work – up to 80% less time spent on feed operations
Improved campaign performance – more accurate, tailored feeds lead to higher CTR and conversion rates

Case studies show that brands like Eden Park improved efficiency and campaign ROI by centralising feed creation and automating updates.