Cover of Lengow's eBook: How to succeed on Marketplaces Marketplace ebook content Marketplace ebook content 2
Cover of Lengow's eBook: How to succeed on Marketplaces Marketplace ebook content Marketplace ebook content 2

How to Succeed on Marketplaces

E-commerce is now dominated by marketplaces: half of European shoppers buy through them, and over 45% of EU sellers rely on them as a sales channel. But fragmented operations, complex onboarding, and lack of visibility can quickly erode your growth. This free NetMarkets by Lengow eBook shows you how to centralise operations, scale faster, and protect performance with automation, marketplace-ready content, and real customer success stories.

What you’ll discover in this eBook:

  • The 5 key challenges for marketplace sellers
    Fragmented multi-marketplace operations, inconsistent product data, limited visibility, and slow expansion, the top risks holding brands back and how to overcome them.

  • Critical marketplace figures
    53% of brands lose the Buy Box due to pricing, 41% of shoppers abandon purchases when product data is inconsistent, and sellers lose 9 hours/week to manual data tasks

  • How NetMarkets transforms marketplace management
    Centralised feeds, error detection, optimised listings, and pre-built connectors for 70+ marketplaces to accelerate your growth

  • Real-world client results
    €4M in cross-border revenue in 2 years, 12K products launched across 6 Amazon marketplaces, and expansion timelines cut from months to weeks

  • Actionable strategies to scale sonfidently
    Step-by-step tactics to centralise operations, ensure compliance, optimise listings, and expand globally with fewer manual processes.


In this guide we explain:

  • The 5 key challenges marketplace sellers face, from fragmented operations to limited performance visibility
  • The role of NetMarkets by Lengow in centralising feeds, automating workflows, and scaling across 200+ marketplaces
  • How to optimise product data, prevent listing errors, and accelerate international expansion
  • Actionable strategies to simplify operations, boost Buy Box eligibility, and grow cross-border sales

This guide is for:

  • E-commerce & marketplace teams looking to centralise operations and manage listings at scale
  • Commercial & operations managers who need automation to save time and reduce errors
  • Marketing & digital leaders aiming to expand internationally, optimise performance, and protect revenue