Consumer Electronics E-Commerce Strategies for Success

Trusted by leading brands & retailers

Simplify your omnichannel electronics strategy

Success in the electronics industry relies on innovation, precision, and competitiveness. From smartphones and laptops to household appliances and refurbished models, the sector is defined by constant discounting pressure that erodes margins. With new product launches arriving at a rapid pace, sellers must turn inventory quickly to minimise obsolescence costs and protect profitability.

Lengow helps you attract more traffic with omnichannel advertising, scale effortlessly across international marketplaces, stay competitive with dynamic pricing, and protect your brand with reseller monitoring, so you can sell smarter in a fast-moving, innovation-driven market, across every channel.

The Consumer Electronics & Home Appliances Industry at Lengow

1M+

Electronics marketplace orders managed every year through Lengow

200+

Websites monitored by Lengow’s largest electronics customer

6M

Products tracked by all of Lengow’s electronics customers

Expand Your Marketplace Reach

List fast and sell faster on the most relevant marketplaces, to reduce inventory risk as new models launch. Lengow simplifies your expansion so you can focus on selling, not managing technical complexity.

- Accelerate your cross-border growth with plug-and-play marketplace connectors in 40+ countries
- List on specialised and refurbished marketplaces like MediaMarkt, Fnac-Darty, and more, with minimal overhead
- Reduce returns with rich, accurate product data, technical specs and warranty information tailored to each channel

Discover supported marketplaces

Drive Omnichannel Traffic to Your Online and Physical Stores

Lengow helps you boost visibility, convert more buyers, and optimise every touchpoint in a market where consumers research, compare, and buy across multiple channels. With centralised feed management and market insights, your electronics products stand out wherever shoppers look for the latest tech.

- Increase your products’ online visibility and ROAS with smart, context-aware feeds
- Optimise ad spend in a low-margin environment with granular performance insights
- Drive web-to-store traffic for high-value electronics with Local Inventory Ads
- Use dynamic pricing to boost conversion and competitiveness of your webstore

Discover more about NetAmplify

Stay Ahead with Competitor Monitoring & Dynamic Repricing

Customers compare prices constantly, margins are thin, and new models make old stock obsolete fast. Lengow gives you the visibility and automation you need to compete profitably, without racing to the bottom.

- Track competitor prices across marketplaces, retailers, and price comparison sites
- Win the buy box with automated repricing rules that balance competitiveness and profitability
- Protect your margins by applying smart pricing strategies only where they matter (bestsellers, promotional campaigns, or ageing inventory)
- Anticipate opportunities by spotting competitor stock-outs and capturing demand

Discover more about NetRivals

Take Control of Your Reseller Network

Lengow gives you full visibility into your indirect sales channels so you can safeguard your brand image and strengthen relationships with partners.

- Monitor third-party sellers across retailer websites, marketplaces, and price comparison sites
- Receive alerts on pricing violations and stock-outs
- Empower sales teams with reseller behaviour insights to negotiate better with distributors and retailers
- Align wholesale and D2C strategies with shared pricing intelligence, avoiding channel conflict and undercutting by lower-priced resellers

Discover more about NetMonitor

En 40 jours, nous avons tout structuré pour être live sur TikTok Shop. Lengow a joué un rôle déterminant dans cette réussite grâce à son accompagnement réactif, sa flexibilité et une vraie dynamique de co-construction. Nous sommes fiers d’avoir été pionniers sur ce nouveau canal.

Adeline Favré

Responsable Projet Marketplace & Reverse Marketplace @FnacDarty