Top Marketplaces in the Netherlands (2025)

Netherlands at a glance

• Online spending: Dutch consumers spent a record ~€36B online in 2024 (+5% YoY), per Thuiswinkel Markt Monitor (NielsenIQ/GfK).
• Q3 2024 snapshot: €7.8B online spend; 83M online purchases; iDEAL (Netherlands’ national online banking payment method) dominant at 63% of spending.
• Marketplace/traffic context: bol.com leads, followed by Marktplaats and Amazon.nl among NL marketplace sites (traffic ranking).

Use this guide to compare the best marketplaces in the Netherlands, who they’re best for, and concrete onboarding notes. Where available, we link the relevant Lengow marketplace integrations so you can connect your catalogue, sync price/stock, and centralise orders.

The top marketplaces in the Netherlands (2025)

1) bol.com

The Benelux champion and the country’s most-visited marketplace. bol.com reported 2024 growth of ~8.7% with €3.1B sales; platform/1P mix remains strong.

• Suits: broad consumer catalogue (Home & Living, Electronics, Toys, Books, FMCG).
• Notes: strict content/CE compliance and delivery SLAs; NL/BE business registration required for seller accounts.

Connect via Lengow: Sell on Bol with Lengow.
 

2) Amazon.nl

Amazon’s Dutch site keeps scaling and, as of June 2025, is a required marketplace for Pan-EU FBA eligibility — a key lever for cross-EU delivery rates.

• Suits: most consumer categories; FBA improves Prime eligibility and conversion.
• Notes: competitive pricing and retail media; consider Pan-EU or CEE for logistics.

Connect via Lengow: Sell on Amazon with Lengow.
 

3) Marktplaats (Pro)

The Netherlands’ largest classifieds platform with robust Pro/Admarkt tools for businesses: reach millions monthly and link to your webshop or leads.

• Suits: value-driven products, refurbished, automotive, bulky/home goods, local services.
• Notes: pay-per-click model, creative optimisation matters; “Pro” onboarding and integrations available.

4) Blokker Connect

Marketplace of the well-known Dutch variety retailer Blokker, open to partners whose catalogues fit its home & household focus.

• Suits: Home & Household, Small Appliances, Cleaning, Seasonal.
• Notes: curated categories and branded expectations; API integrations available.

5) Zalando (Partner Program)

Leading European fashion platform active in the Netherlands via the Partner Program, with 52.4M active customers group-wide and 2025 growth guidance intact.

• Suits: Fashion, Footwear, Accessories, Beauty; brand-building and premium positioning.
• Notes: data/attribute quality is critical; consider ZEOS logistics options.

Connect via Lengow: Sell on Zalando with Lengow.
 

6) fonQ (Partners)

Home & Living specialist marketplace serving NL and BE; curated assortment with partner programme and advertising options.

• Suits: Furniture, Decor, Kitchen & Dining, Garden.
• Notes: closed/curated access; Dutch content required; commissions vary by category.

7) Kruidvat Marketplace

Benelux’s health & beauty giant opened its marketplace in late 2023 (starting with Baby; now broader H&B categories) and is onboarding selected sellers.

• Suits: Baby, Beauty, Personal Care, Pharmacy-adjacent categories.
• Notes: strong brand and store footprint; marketplace still expanding categories.

8) Decathlon Marketplace

Europe’s largest sports platform operates a growing, selective marketplace available in NL; 2025 marketplace revenue c. €0.5B across covered countries.

• Suits: Sports equipment, Apparel, Outdoor, Cycling & Mobility.
• Notes: invitation/quality-gate approach; category fit and service levels matter.

Connect via Lengow: Sell on Decathlon with Lengow.
 

9) Vinted

Second-hand fashion leader with >100M registered users globally and deep Benelux usage; logistics partnership with InPost covers NL among other markets.

• Suits: C2C brands, recommerce, outlet and vintage strategies.
• Notes: C2C focus and fees differ from retail marketplaces; reputation and safety policies evolve.

10) eBay

Global marketplace with strong refurbished, collectibles and parts demand; ~134M active buyers worldwide in 2025.

• Suits: refurbished tech, auto parts, collectibles, long-tail inventory.

Connect via Lengow: Sell on eBay with Lengow.

Who should sell where?

• Generalist volume: bol.com, Amazon.nl, eBay.
• Home & Living: bol.com, fonQ, Blokker Connect.
• Fashion & Lifestyle: Zalando (Partner Program), Vinted (recommerce), bol.com (mid-market).
• Health & Beauty: Kruidvat Marketplace, bol.com, Amazon.nl.
• Sports & Outdoors: Decathlon Marketplace, bol.com, Amazon.nl.
• Value/Refurbished & Lead Gen: Marktplaats Pro, eBay.

How to sell on Dutch marketplaces with Lengow

One feed, many channels. Lengow lets you manage product data, attributes and availability for multiple marketplaces from one place — automate category mapping, synchronise stock/prices, and centralise orders to reduce errors and time-to-list.

• Supported marketplaces: bol.com, Amazon, Zalando, Decathlon and many more via native connectors.
• Quality at scale: use rules to standardise attributes, enrich titles, hide low-stock items, and comply with marketplace specs.
• Faster onboarding: follow our channel set-up best practices for smooth go-lives.

Request a demo to see how we connect your catalogue to Dutch marketplaces, unify orders, and unlock retail media and pricing workflows.

Internal links

• • Lengow × bol.com
  • Lengow × Amazon
  • Lengow × Zalando
  • All Lengow marketplace integrations