Top Marketplaces in France (2025)

France is one of Europe’s largest and most dynamic e-commerce markets. According to industry data compiled by Le Monde (citing Fevad), total online turnover reached €175.3 billion in 2024 (+9.6% YoY). Marketplaces continue to expand their role in product sales, while fashion recommerce platforms gain share: Amazon, Shein and Temu drove growth in 2024, and recent studies indicate Vinted has become France’s top clothing “store” by volume in 2025. This guide highlights the top marketplaces in France for 2025 and how to connect via Lengow.

France at a glance

• E-commerce turnover: €175.3 B in 2024; +9.6% YoY.
• Online shoppers: 41.6M French people bought online in 2024 (73.3% of 15+ population) (Ecommercemag/Fevad).
• Top online categories: fashion/apparel & beauty among the most purchased products (MCFactory).
• Marketplace traffic leaders: Amazon.fr #1 marketplace site; Temu, AliExpress, Cdiscount, eBay also top 5 by visits in France (Similarweb ranking).

The top marketplaces in France (2025)

1) Amazon.fr

Amazon remains France’s most visited e-commerce destination and the #1 marketplace site by traffic.

• Suits: most product categories; FBA and Prime drive conversion.
• Notes: retail media is essential; pricing and delivery speed impact Buy Box.

Connect via Lengow: Sell on Amazon France with Lengow.

2) Cdiscount

A leading French generalist marketplace with strong domestic reach and a marketplace-centric strategy.

• Suits: tech, home, DIY, toys, appliances.
• Notes: Octopia environment; broad partner ecosystem for logistics and tooling (Cdiscount Marketplace).

Connect via Lengow: Sell on Cdiscount with Lengow.

3) Fnac (Fnac Darty Marketplace)

Premium electronics, culture and entertainment marketplace with strict seller standards (Fnac Marketplace; Seller guide 2025, PDF).

• Suits: electronics, books, gaming, small appliances.
• Notes: French-language customer service and quality KPIs required (requirements).

Connect via Lengow: Sell on Fnac with Lengow.

4) La Redoute

Historic French lifestyle retailer with a Mirakl-powered marketplace covering fashion and home.

• Suits: fashion, home textiles, furniture, decor.
• Notes: curated catalogue; Mirakl onboarding specifics apply.

Connect via Lengow: Sell on La Redoute with Lengow.

5) Vinted

Second-hand fashion leader; in 2025 it became the top clothing “store” by volume in France, per IFM coverage.

• Suits: recommerce strategies, outlet stock, apparel & accessories.
• Notes: distinct fee model and logistics partnerships in France (Reuters on InPost deal).

6) Leboncoin (Pro)

France’s biggest classifieds platform with transaction & shipping for pros; large local audience and broad categories (Leboncoin Pro help).

• Suits: refurbished & value items, furniture, vehicles, local services.
• Notes: transaction sécurisée, shipping partners; strong lead-gen potential.

7) ManoMano

The leading DIY/home improvement marketplace in France with both B2C and ManoMano Pro (B2B) options (Lengow help centre).

• Suits: tools, garden, heating, home improvement.
• Notes: detailed specs and delivery transparency help conversion.

Connect via Lengow: Sell on ManoMano with Lengow (guide).

8) Decathlon Marketplace

Europe’s biggest sports platform operates a selective marketplace in France.

• Suits: sports equipment, apparel, outdoor & cycling.
• Notes: invitation/quality gate; category fit and service levels matter.

Connect via Lengow: Sell on Decathlon with Lengow.

9) Leroy Merlin

France’s leading DIY and home-improvement retailer runs a fast-growing specialist marketplace in France. 12.6M average monthly active recipients of the marketplace service in the EU (Jan–Jun 2025); online assortment now includes around 3M additional marketplace products on top of the ~200k core range previously available.

• Suits: DIY & construction, tools & hardware, bathroom & kitchen, garden & outdoor, home organisation.
• Notes: home-improvement focus; strong expectations on product quality, delivery and after-sales service.

Connect via Lengow: Sell on Leroy Merlin with Lengow.

10) Carrefour Marketplace

Omnichannel retail giant with a fast-growing marketplace for non-food categories (seller info).

• Suits: home, tech, sport, garden, toys.
• Notes: Mirakl stack; advisor support and logistics partners available (Marketplace overview).

Connect via Lengow: Sell on Carrefour with Lengow.

Who should sell where?

• Generalist marketplaces: Amazon, Cdiscount, Carrefour.
• Tech & entertainment: Fnac, Amazon.
• Fashion & lifestyle: La Redoute, Vinted (recommerce), Amazon.
• DIY & home: ManoMano, Amazon, Leroy Merlin. (+ bonus Cdiscount)
• Sports & outdoors: Decathlon, Amazon.

How to sell on French marketplaces

One feed, many channels. Lengow simplifies selling across multiple marketplaces in France. Manage product data, stock and pricing in one place while automating catalogue updates and order syncing.

• Integrations: Amazon, Cdiscount, Fnac, Leroy Merlin, Carrefour, Decathlon, ManoMano & more available via Lengow (all integrations).
• Automation: rules for pricing, inventory and feed optimisation reduce manual effort.
• Localisation: enrich titles and descriptions in French to boost visibility.