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Marketplaces in 2026: AI, Regulators & Competition

Watch the full recording of our exclusive webinar on the five forces reshaping the marketplace landscape. The rules of marketplace commerce are being rewritten – by AI, by regulators, and by new competitive threats arriving from every direction. This 60-minute session brings together four leading voices in e-commerce to cut through the noise and get to what brands and retailers should actually do next.

From AI shopping agents and the landmark Bundeskartellamt ruling on Amazon, to the rise of Chinese platforms in Europe and the future of retail media – this webinar gives you a clear-eyed view of where marketplaces are heading in 2026 and the strategic moves that will define who wins.

✅ What you’ll learn

  • Why marketplace-enabled brands are outperforming brand-website-only strategies in AI-driven discovery – and what to do about it
  • What the Bundeskartellamt ruling on Amazon means for sellers, hybrid marketplaces, and pricing freedom in Europe
  • How to assess the real threat (and opportunity) of Chinese platforms like Temu, SHEIN, AliExpress and JoyBuy
  • How to measure your Marketplace Maturity across 5 pillars, and where most brands are leaving performance on the table
  • Where retail media budgets should go as agentic commerce reshapes the discovery funnel

What you’ll gain from this webinar

  • A strategic framework to navigate AI, regulation, and competition on marketplaces in 2026
  • Practical clarity on where to invest your time and budget – catalog, pricing, retail media, or new channels
  • A data-backed perspective on which Chinese platforms pose a real threat and which represent an opportunity
  • Actionable takeaways on marketplace maturity that you can apply regardless of your current scale
  • A replay you can share across your e-commerce, marketing, and strategy teams

Meet the Speakers

Lawrence Taylor, Founder & CEO, Retail4Brands (Lawrence has spent over two decades at the intersection of brand strategy and marketplace commerce.)

Malte Karstan, E-Commerce Evangelist (Malte is one of Europe’s most recognised voices in e-commerce strategy.)

Vincent Angé, VP Partnerships, Lengow (Vincent leads Lengow’s partnerships ecosystem and works closely with the marketplaces, agencies, and technology partners that make up the European e-commerce.)

Adrian Gmelch, Head of Content, Lengow (Adrian leads Lengow’s editorial and content strategy, translating complex marketplace dynamics into actionable insights for merchants across Europe.)