Lengow Launches AI Studio: AI for Real Commerce Performance

Paris, France, April 16, 2026. Lengow, leader for intelligent e-commerce solutions, announces today the launch of Lengow AI Studio, a suite of AI-powered applications designed to transform how brands and retailers manage, optimise, and distribute their product content across marketplaces and channels at scale.

The market doesn’t lack content generation tools. What it has long lacked is the ability to activate AI within real, complex commerce environments – across channels, markets, and catalogues at scale. Lengow AI Studio was built to close exactly that gap, embedding AI not as a standalone feature, but deeply into the execution layer: from AI generation, to catalogue optimisation, to multi-channel deployment.

The result for clients: less manual work, faster time to market, greater product visibility, and better conversion across channels.

“With our strong acceleration in marketplaces across Europe, integrating innovative AI tools such as automatic and localized translation has become essential, both in terms of multi-country process efficiency and cost optimization”, explains Alexandre Rochoux, in charge of Marketplaces at Damart (Lengow client). “We have conducted initial tests with Lengow that have proven very promising, enabling us to achieve a level of translation quality above market standards.”

AI Category Mapping: It analyses product titles and descriptions and automatically suggests the best category for each channel, eliminating hours of manual taxonomy work. Ideal for rapid marketplace and advertising channel onboarding and faster product launches at scale. Key features:

• Eliminate manual mapping across complex channel taxonomies
• Reduce product rejections due to category errors
• Improve product visibility in search and filter results
• Standardise categorisation decisions reliably across large catalogues

AI Content Localisation: GenAI-powered content adapted to each market’s language variations and cultural nuances, so listings resonate with local shoppers and perform everywhere. Key features include:

• Localisation built for e-commerce, beyond simple translation
• 12 languages across 30+ regional contexts (French, English, German, Dutch, Italian, Portuguese, Spanish, Polish, Romanian, Hungarian, Czech, Greek)
• Launch internationally faster, without relying on agencies or manual copy-paste workflows
• Export and reuse localised content across websites, PIM systems, and any other platform

AI Image Compliance: Automatically transform product visuals to meet each channel’s specifications – backgrounds, framing, sizes, and formats – at scale, without manual editing or juggling multiple tools. It eagles to:

• Reduce product rejections due to image non-compliance
• Mass-adapt images using pre-configured channel templates
• End-to-end workflow: from channel requirements to adaptation, storage, and publication
• Improve click-through and conversion with clean, well-framed product visuals

“With AI Studio, we are not just giving our clients another AI tool – we are embedding AI directly into the execution layer of commerce. The first client feedback has been above expectations, and this is only the beginning of what we are building with more Apps to come“, explains Nicolas Appert, CEO, Lengow.

About Lengow

Lengow is a leader in intelligent e-commerce solutions that help brands and retailers drive profitable growth across the digital shelf.

With powerful feed management, global price monitoring, and robust data capabilities, Lengow’s comprehensive product suite enables merchants to amplify product visibility online, outrun competition with informed pricing, multiply sales on marketplaces, and monitor brand presence among distributors.

Over the past 15 years, Lengow has fueled digital growth of 3,600+ brands and retailers worldwide, including iconic names such as Fnac, L’Oréal Luxe, and Nespresso, across thousands of marketing and sales channels in over 60 countries.