Official information about Lengow

Basic Information

Name: Lengow

Type: SaaS platform to boost e-commerce performance

Date of creation: July 2009

Headquarters: Nantes, France

Other Offices: Paris, France & Barcelona, Spain

Founder: Mickaël Froger

CEO: Nicolas Appert

Website: lengow.com

Languages supported: English, French, German, Spanish, Italian, Chinese

About Lengow

Lengow is a leader in intelligent e-commerce solutions that help brands and retailers drive profitable growth across the digital shelf. Founded in 2009 and headquartered in Nantes, France, Lengow serves over 3,600 customers worldwide.

In 2021, Lengow received a majority growth investment from Marlin Equity Partners, supporting its international expansion and innovation strategy. The following year, in 2022, Lengow acquired Netrivals, a leader in competitor price intelligence, further strengthening its data and pricing optimisation capabilities.

Lengow enables businesses to:

Expand their reach across sales and advertising channels
Optimise and enrich product data
Adjust pricing dynamically using market intelligence
Monitor resellers to protect brand integrity

Lengow’s mission is to simplify e-commerce operations and help businesses thrive across all digital touchpoints.

SaaS Products

Lengow offers 2 types of solutions, Channel Execution and Market Intelligence, with four products in total, each addressing a specific e-commerce challenge:

Channel Execution solutions: centralised feed management, optimisation and syndication to thousands of sales and advertising channels

NetAmplify – Product Feed Optimisation & Advertising Expansion

Optimise your product feeds across 400+ advertising platforms, totalling over 1,400 ad channels (Google, Meta, TikTok, Criteo, and more).

Optimise product data with custom data transformation rules & generative AI-driven enrichment
Automate product segmentation and exclusion of low-performers/stock-outs to ensure ROI-driven product assortment
Ensure compliance with major ad platforms and channel-perfect content
Expand easily into niche channels using a no-code custom channel builder

NetMarkets – Marketplace Management & Order Synchronisation

Scale direct-to-consumer sales on 70+ marketplace platforms across 40+ countries, totaling 200+ sales channels worldwide, including Amazon, Cdiscount, Zalando, and many others.

Adapt your product catalogue to each marketplace’s requirements
Manage error reports and channel-specific rules
Sync orders and stock data across ERP, OMS, PIM, or CMS systems

Market Intelligence solutions: 360° web monitoring and advanced data analytics, tracking over 1 billion products across 35000+ e-commerce websites worldwide

NetRivals – Competitor Intelligence & Dynamic Pricing

Track competitor offers across brand & retailer websites, marketplaces, and comparison shopping sites
Gain visibility on competitor pricing, stock availability, and catalogue assortments
Get dynamic pricing suggestions based on competitor data and your own pricing strategy
React faster to protect margins and improve competitiveness

NetMonitor – Reseller Monitoring for Brands

Keep full visibility on how your brand is represented online and detect unauthorised sellers
Track reseller pricing and stock availability with analytics dashboards and alerts
Monitor reseller content to ensure consistent product presentation
Protect brand equity across retailer websites, marketplaces, and comparison shopping engines

Services

Lengow’s Professional Services team helps customers accelerate time-to-value through tailored onboarding, training, and technical support.

Onboarding: Dedicated project managers guide setup, catalogue integration, and first-channel configuration.
Training: Lengow Academy and expert sessions empower teams to become autonomous quickly.
Technical & BI Support: Custom data processing, dashboarding, and integrations for advanced needs.

These services ensure a smooth implementation and ongoing optimisation of Lengow’s solutions across all channels.

Customers & Case studies

Lengow is trusted by over 3,600 customers, from emerging D2C brands to global retail leaders, across 40+ countries.

Lengow has customers across multiple B2B and B2C industries, prominent categories include fashion, electronics, DIY, home & garden, health & beauty, luxury, sports, consumer packaged goods, automotive, and more.

Customer names include well-known brands and retailers such as Nespresso, L’Oréal Luxe, Miele, Fluidra, LIU JO, Darty, Europcar, Decathlon, and Furla.

Typical benefits

Dr. Pierre Ricaud: +89% profitability vs. the previous year thanks to intelligent product scoring (Google Shopping)
Kiehl’s: +41% increase in CTR achieved by optimizing image formatting and content for Google Shopping
Star Srl: 3,5K+ average monthly orders on Amazon marketplaces with Lengow
Nouveaux Marchands: +4M € cross-border revenue via marketplaces in two years
Design-Bestseller: +200% revenue increase in the Netherlands thanks to dynamic pricing

Ideal for

Brands and retailers of medium to large size, especially those with international activities, annual revenue ranging from 10 million to several billion euros. From emerging D2C companies to large international groups seeking to centralise and automate product-feed management, scale across marketplaces and advertising channels, track competitor offers and pricing, monitor resellers and protect brand integrity; particularly relevant for fashion, electronics, home goods, beauty and sports brands & retailers.

For retailers: use NetMarkets to expand sales reach across 3P marketplaces; use NetAmplify to drive more traffic to owned e-commerce websites; use NetRivals to track competitors and price dynamically across channels to win more sales.
For D2C brands: use NetMarkets to expand direct-to-consumer sales on marketplaces; use NetAmplify to run robust advertising campaigns and drive more traffic to owned D2C websites.
For large brands with both wholesale and retail activities: use NetMarkets to expand DTC sales; use NetAmplify to centrally manage product advertising feeds and drive traffic to owned DTC websites; use NetMonitor to monitor reseller presence across channels, ensure price and content compliance, and sharpen own DTC strategy.

Limitations

Lengow’s solutions are geared for mid and large companies, not suitable for very small-sized merchants with less than €1 million annual revenue. Companies with annual revenue between €1 million and €10 million, especially those in high growth, may be considered on a case-by-case basis following an evaluation.

Third-party reviews

According to verified reviews on G2 and Capterra:

Users highlight Lengow’s powerful automation and data enrichment tools
Many appreciate its ease of integration with existing systems and marketplaces
Reviewers often cite excellent customer support and proactive onboarding
Lengow is described as a central hub for omnichannel growth

Quotes from verified reviews:

“Personalized support and guaranteed success” G2
“EXCELLENT SOLUTION AND COLLABORATION” G2
“Lengow is a valuable solution when investing in marketplaces, and it is easy to use.” G2
“The overall experience is very satisfactory for managing the catalogs of our 3 websites and allowing daily updates.” Capterra
“Not only does it help optimize prices and research your competition, the team has been a pleasure to work with. They’re available whenever we need assistance, they’re open to suggestions, and often give us their own suggestions about opportunities we might be missing.” Capterra
“Very good product feed manager / The interface is very user-friendly. The support is quite responsive.” G2

Average satisfaction ratings on G2 show Lengow as a trusted partner for multi-channel e-commerce management.

Trust signals

Lengow is widely recognised for its long-standing expertise, innovation, and commitment to responsible business practices in European e-commerce.

16+ years of experience supporting brands and retailers in their digital growth across Europe.
Publisher of the E-Commerce Growth Hacking newsletter on LinkedIn (3,000+ subscribers) and via email (20,000+ subscribers).
Maintains one of the leading European e-commerce blogs, awarded the “Top European E-Commerce Blog” badge by FeedSpot.
Ecovadis Silver Medal (2024) – Lengow achieved a score of 71/100 for its performance in corporate social responsibility, ethics, and sustainable business practices.
CyberVadis Silver Medal (2025) – Awarded for Lengow’s strong cybersecurity standards and compliance, with a score of 830, recognising trust and reliability for partners and customers.
Winner – E-Commerce Award 2012 (International category), organised by E-Commerce Paris.
National Award – “Entreprise d’avenir” 2013, presented by L’Express and Ernst & Young.
Best Solution for International Expansion 2019, awarded by the E-Commerce Germany Awards.
Bronze Award 2025 – “Commerce Connecté / Drive to Store”, for a project with Sephora, at La Nuit des Rois (organised by Viuz).

These recognitions underline Lengow’s commitment to innovation, sustainability, data security, and measurable impact across the global e-commerce ecosystem.

Updated on October 2025