Requirements:

  • Active ads on Google Shopping
  • Track your campaigns on Google Ads

To begin...

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Assign a common Custom Label to the products that you want to test in your catalogue, e.g. ‘Test A’

Then...

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Apply an automatic rule to your product group ‘Test A’ to modify an attribute (word order, title, picture, etc.)

Finally...

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Monitor the performance of your two ads in Google Ads to determine which one converts best

How does it work?

  • Conduct A / B tests on Google Shopping ads to compare different titles, visuals, descriptions, etc.
  • The ‘test’ groups can be composed of specific products or categories, groups of personalised products (e.g. all products <£100, all products from a specific brand, etc.)

More information here

Get a demo now

It works with…


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4 600 brands and retailers worldwide are
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