• A well-structured website and a complete inventory
  • A Google Shopping catalogue and a catalogue of Google Dynamic Search Ads to bring your products up in search results

Start by...


Setting up your Google Dynamic Search Ads catalogue



Define Custom Labels in Lengow according to your campaign’s needs (via Rules)

And then...


Automate updates for your ads



Your ads are created and displayed according to the searches made by Google users

How does it work?

  • The Google Dynamic Search Ads catalogue enables users to indicate precise URLs to be used in the search network with the help of custom labels associated with these URLs within the feed

  • Use your Google Shopping catalogue to create clear titles, add necessary attributes or create Customs Labels to improve your campaigns and get a better ROI

  • If your online store changes frequently, Google strongly recommends that you target using a page feed to better control your ads

  • You can provide additional data for your ads, targeting and ad extensions from the “Business Data” section of your Google Ads account

NB: More information here

4 600 brands and retailers worldwide are
already using Lengow