Selling on marketplaces in Spain
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  • Product sold on marketplaces

How Spaniards Buy (Online)

  • Language & trust signals: Spanish-language listings, VAT-inclusive pricing, transparent shipping/returns, and clear legal pages (Aviso legal / T&Cs / Privacy & Cookies) are table stakes for conversion.
  • Payments: Cards and digital wallets dominate online checkout (per Worldpay’s market tracking), and Bizum (Spain’s bank-to-bank instant method) has become mainstream in e-commerce: 58 million online purchases in 2024 (≈€3.1 billion in value), with 400k purchases in a single day on Black Friday.
  • Delivery & returns: Out-of-home delivery is normal: lockers and pickup points via Correos CityPaq, Amazon Hub, SEUR/DPD Pickup, GLS, MRW, etc. Offer tracked shipping, predictable ETAs, and a simple returns workflow; these are conversion drivers in Spain.
  • Some of the top marketplaces in Spain

Important Marketplaces in Spain

Marketplaces are the fastest route to demand in Spain, they bundle traffic, trust, payments, and fulfillment. Start with leaders in your category, then add specialists as you validate demand and margins.

1/ Amazon.es – Broadest selection, Prime delivery benchmarks CX.

2/ El Corte Inglés (Marketplace) – Premium department-store audience; strong in fashion, beauty, home, and electronics.

3/ Miravia (Alibaba) – One of the fastest-growing players; fashion/beauty/lifestyle positioning and app-led discovery; 10k+ brands and ~17 million products.

4/ Carrefour.es (Marketplace) – Generalist with FMCG adjacency that helps frequency.

5/ eBay.es – Refurbished tech, parts, collectibles, long-tail.

6/ PcComponentes (Marketplace) – Leading electronics specialist with a loyal audience.

7/ Zalando (Partner Program) – Branded fashion/beauty; strong returns infra (ZFS/ZRS).

8/ Worten (Iberia) – Electronics/electricals.

How Lengow’s NetMarkets helps: Launch and manage multiple Spanish marketplaces from one hub – map categories/attributes, tailor titles, automate channel rules, synchronise price/stock/orders, and avoid duplicate ops work when you scale across Amazon, El Corte Inglés, Miravia, Carrefour, Zalando, etc.

  • Illustration showing how NetAmplify boosts your online traffic

Compete (and Win) on Price & Visibility

Spain’s digital shelf moves fast: shoppers flick between marketplace listings, price engines and Google Shopping before they decide. If you’re not where they’re looking and at a price that makes sense for that moment, you’re out of the running.

  • Set the price tempo with NetRivals: Treat pricing like a live signal, not a quarterly project. Use NetRivals to sweep Amazon.es, Miravia, El Corte Inglés, Carrefour and PcComponentes in real time, cluster competitors by type (1P brands, authorised resellers, pure-plays), and trigger rule-based reactions. Think buy-box bands and minimum-margin floors, plus timed rules for Spain’s retail peaks (Rebajas, Black Friday/Cyber Week) so you compete hard when elasticity is highest and hold your ground when it isn’t.
  • Manufacture demand with NetAmplify. Visibility doesn’t happen by accident. Pipe your best Spanish-language feeds into Google Shopping and paid social, and let performance steer spend: pause low-stock SKUs, prioritise high-margin variants, and boost when NetRivals shows you inside buy-box range. Align creative and copy to Spanish search intent (brand + modelo + “oferta”/“envío rápido”) to lift click-through and basket adds.
  • NetMonitor Stock Monitoring

Logistics, CX & Compliance – Spain at a glance

Deliver fast, make returns painless, and keep the legal bits crystal-clear. That’s what converts in Spain.

Logistics & CX

  • Target 24–72h domestic delivery with tracked shipments and clear ETAs.
  • Offer OOH options (lockers/pick-up via Correos CityPaq, Amazon Hub, SEUR/DPD, GLS, MRW).
  • Use FBA for Prime-level SLAs; fashion sellers can add ZFS/ZRS (Zalando) for slick delivery/returns.
  • Keep stock/orders synchronised across channels to avoid cancellations.

Compliance essentials

  • Show VAT-inclusive (IVA) prices; standard 21% (reduced 10%/4%).
  • Publish Spanish Aviso legal, T&Cs, privacy & cookies (GDPR/LOPDGDD).
  • Use OSS for EU distance sales; meet EPR for packaging (RD 1055/2022) and, if relevant, WEEE/RAEE and batteries.

Bottom line: fast delivery with choice, easy returns, visible compliance.

  • Happy e-commerce manager because Lengow helps him sell in Spain

Your Go-to-Market Playbook (Lengow-powered)

1) Channel coverage (start broad, then specialise)
Launch where demand already is. Use NetMarkets to publish a unified catalogue to Amazon.es, El Corte Inglés, Miravia, Carrefour, eBay, and PcComponentes. Create channel-specific rules for titles, attributes, category mapping, and delivery promises – so each marketplace gets exactly what it needs.

2) Pricing edge (win the Buy Box without bleeding margin)
Wire up NetRivals to track the competitors that matter by category. Build repricing guardrails:

  • Target Buy Box within defined bands;
  • Enforce min-margin floors;
  • Escalate price checks during Black Friday / Cyber Week / Rebajas;
  • Hold price where you lead on service/brand.

3) Visibility & demand capture
Use NetAmplify to pipe Google Shopping + social ads from your best marketplace content. Suppress low-stock SKUs; increase spend where NetRivals shows you’re price-competitive; retarget cart-abandoners to recover demand.

4) Operations & CX that scale
Centralise orders, stock, and returns in NetMarkets. Add OOH options (CityPaq/lockers, pickup shops) to lift delivery success and cut costs. For fashion or beauty, consider ZFS/ZRS; for generalist SLAs, add FBA or local 3PLs connected to Lengow.

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