Product Content Syndication for Marketplaces

What is Product Content Syndication?

Product content syndication is the process of distributing detailed and accurate product information, such as titles, descriptions, images, specifications, and attributes, to multiple online sales channels. These channels can include marketplaces.

Each sales channel has its own formatting rules, mandatory fields, and SEO requirements. Syndication ensures that your content is not only published across all these platforms, but also adapted and optimised to meet the specific guidelines of each one. This increases the likelihood that your products will be accepted, ranked highly in search results, and ultimately purchased.

Without a syndication strategy for marketplaces:

Your product content may be incomplete, outdated, or mismatched between channels
Listings risk being rejected, suppressed, or poorly ranked due to formatting or data issues
You miss out on potential revenue because of lower visibility and inconsistent information

NetMarkets' Core Features

Multi-Source Content Integration

Pull data from PIM, CMS, ERP, supplier feeds, or manual inputs.

Field Customisation by Channel

Adapt fields like title, bullet points, media, attributes, etc. per marketplace.

Localisation Options

Translate, convert currencies, and format region-specific details.

Real-Time Sync

Ensure changes in your source data cascade instantly across channels.

Use Cases for syndicating your content

Create your own feed structures

My Custom Channel lets you create a fully personalized feed structure to match your distributors’ requirements – even if the channel is not available on Lengow. This flexibility ensures your opportunities are limitless. You can set it up and customize it entirely on your own, without needing our technical team’s intervention.

Enrich your product sheets

To perfect your product catalogue and comply with distributors’ requirements, we offer the possibility to program the enrichment and optimization of your product sheets (titles, descriptions, prices, etc.).

Save time

View the distribution error reports in a centralised way. We offer you turnkey solutions by clearly indicating the content to be changed or the action to be taken on your marketplace feeds. Correct your errors as quickly as possible and present quality product sheets!

Reference your products easily

Placing your product in the right category so that Internet users can find you when they activate the search filters can be quite tedious, especially on marketplaces. Our platform offers a smart category suggestion to make this step easier and to be sure that the buyer finds you in the right categories.

Adapt your distribution

Target or exclude the products that will be visible to each of your partners (marketplaces, price comparison sites, etc.) and automate the distribution steps by segmenting your product catalog.

Why It Matters

Who Is It For?

Brands with deep product catalogues and high content needs
Sellers operating across international marketplaces
Retailers with limited dev resources for marketplace-specific formatting

Listings with enriched content see +40% CTR

Suppressed or incomplete listings cost sellers up to 20% in lost revenue

Marketplaces (Amazon, etc.) reward structured content with better ranking

Before working with Lengow, it could take us months to launch new marketplaces – now it’s a matter of weeks. This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.

Pedro Salazar

Digital Director @ Create

Feed Management

Manage and distribute structured product feeds to your partners.

Marketplace Listing Optimisation

Improve search relevance and ranking with clean data.

Marketplace Performance Overview

Track key KPIs and analyse seller and product performance.

Discover More NetMarkets Features

What types of product data can I syndicate with NetMarkets?

With NetMarkets, you can syndicate a wide range of product data including titles, descriptions, images, technical specs, bullet points, pricing, inventory levels, and custom attributes. You can also enrich this content dynamically to meet each channel’s expectations.

Do I need a PIM or ERP system to use NetMarkets?

No. While NetMarkets integrates seamlessly with PIM, ERP, CMS, or supplier feeds, it also works with manual data uploads. Whether your content is fully centralized or scattered across systems, NetMarkets helps unify and deploy it across channels.

How does NetMarkets handle marketplace-specific formatting rules?

Each channel has its own formatting, content length, media, and taxonomy requirements. NetMarkets enables you to adapt your fields by channel, with smart rules and custom mapping. This ensures compliance and avoids rejections or content suppression.