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Enhance and Optimize Your Product Data for Maximum Impact

Your product catalogue is the cornerstone of a successful multi-channel e-commerce strategy. To drive visibility and conversions, it must contain accurate, high-quality, and continuously updated product data.

Lengow simplifies product feed management by enabling seamless catalogue imports in any format – CSV, XML, JSON, or via API. Our powerful tools let you clean, standardize, and enrich your product feeds effortlessly. You can even merge multiple data sources to create optimized, channel-ready product listings.

With Lengow, ensure your product information is always current across all marketing and sales channels. Whether it’s pricing, inventory, or product details, our platform adapts in real time to reflect changes in your catalogue – helping you maintain consistency, boost product visibility, and increase your sales performance.

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Make Your Product Data Feed Scalable

Our feed manager knows each of the marketing channels that you have chosen and will guide you in optimizing your product data (i.e. product variations and attributes) so that all of your ads and product sheets are as complete as possible, stand out from the competition and perform better than before.

Want to adapt your campaigns in several countries, languages ​​and currencies?
With our automatic rules and partner applications, you can prepare your product catalogue in just a few clicks and conquer the market.

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Play with Your Data

You can extract product information from one field to supplement others and thus format your feed according to channel requirements. For example, you will add your mark in the title field or fill in the missing color or size.

Segment your product catalogue to choose the most relevant products to publish and exclude products that you do not want or need to sell on the channel. All these manipulations are easy to do. No need for a technical team.

Harness the Power of Your Data to Optimise Online Experience

Your first challenge is to gather all the essential data to be able to put your products online on all the different channels. Once this data has been compiled, our platform will help you enrich and optimize it.

Examples of Lengow automations

Get to know more about Product Feed Management

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FAQ

What format should my product feed be sent in?

By default, Lengow accepts a wide variety of formats such as XML, CSV, TXT or Json. Specific imports can also be done via APIs or plugins.

How often is my product feed refreshed?

You can configure the frequency at which your products are sent in our platform. This will also depend on how frequently feeds are recuperated by marketing channels.

Can I have multiple product feed sources?

In Lengow, you can have several product catalogues (e.g. one for the UK, one for Germany, etc.) and/or merge several sources (e.g. one source for product information, another source for stocks and prices, a Google Analytics source, etc.)

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