Add value to your product data

Your catalog is the key to quality product sheets: It is at the heart of your multi-channel strategy and must be taken care off to present up-to-date, valid quality data.

Lengow will help you, by simplifying the import of your catalog, no matter the format (CSV, XML, JSON, API). If needed, you can “clean up” your feeds, format them and/or merge them. Save time publishing your products on various channels.

Our platform facilitates the updating of your feed so that your buyers always have access to accurate information. A product feed is not a fixed structure: it changes, evolves (price, inventory…), transforms with your activity and your results.

Make your product data feed scalable

Our feed manager knows each of the marketing channels that you have chosen and will guide you in optimizing your product data (i.e. product variations and attributes) so that all of your ads and product sheets are as complete as possible, stand out from the competition and perform better than before.

Want to adapt your campaigns in several countries, languages ​​and currencies?
With our automatic rules and partner applications, you can prepare your product catalog in just a few clicks to conquer the world.

Play with your data

You can extract product information from one field to supplement others and thus format your feed according to channel requirements. For example, you will add your mark in the title field or fill in the missing color or size.

Segment your product catalog to choose the most relevant products to publish and exclude products that you do not want or need to sell on the broadcaster. All these manipulations will be done very simply and without the need to call on your technical team.

Get to know more about product feed management

Data feed management or how to effectively manage your product feed

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How does a product feed work?

A product feed allows an e-commerce site to transfer its catalogue to comparison shopping engines,...

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How to create a product feed for marketplaces?

The Amazon marketplace offers several services to help e-tailers sell internationally. With a European seller...

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How to create data feeds for marketplaces

Before selling your products on marketplaces, you must generate a products feed - a version...

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Product feeds management process: marketplaces’ key to success

How to manage sales on marketplaces? The key to success lies in good management of...

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Selling easily on marketplaces thanks to a product data feed process

An e-tailer has everything to gain from selling his products on online marketplaces. However, before...

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The advantages of a product feed manager

In order to optimize the dissemination of market data on several channels, you must master...

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Tips for managing your product feeds

Are you an e-retailer? In order to benefit from optimum visibility on market places and...

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What is data feed management?

The key to sales lies in reaching potential buyers. This challenge is even more complex...

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Why use a product feed manager?

For a commercial site that wishes to be present on as many web sales platforms...

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product feeds for marketplaces, the interest of using a data manager

For commercial sites around the world, traffic acquisition is the sinews of war. Today, marketplaces...

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