10 tips for successful multichannel e-commerce management

How to ensure successful multichannel e-commerce management? Here are 10 tips to be applied without moderation!

• Define your favoured channels according to your budget and targets.
• Communicate on your distribution channels so your customers can find out about them.
• Use the data drawn from your various channels relevantly. You can use it to elaborate targeted marketing campaigns, namely with the help of a multichannel e-commerce solution.
• Structure customer databases according to channel, to refine your multichannel e-commerce strategy.
• Mobilise all your contact and sales channels with a view to optimising customer relations (“omnichannel” strategy).
• Optimise your channels so they become accessible from all mobile devices.
• Be reactive when communicating with customers, whenever they ask for information or express their discontent.
• Use social networks as part of your multichannel e-commerce strategy, both to communicate on your offers and enhance customer loyalty.
• Follow customer behaviour on your channels, basing yourself on a multichannel e-commerce solution, to find out about their habits: the terminals they use to surf, their favourite purchasing route, etc.
• Never forget the human factor! Customer contact is essential, whether it means implementing an after-sales service or suggesting promotional offers by phone.