Boardfy vs. NetRivals

We’ve compared Boardfy and NetRivals (by Lengow) using verifiable product pages and third-party review sites to help retailers and brands choose with confidence.

Boardfy focuses on competitor price tracking and dynamic pricing, with modules for Amazon repricing and distributor monitoring across retailers, marketplaces and comparison engines. It advertises AI-driven pricing that considers “400+ factors” and specific solutions like an Amazon Price Optimiser.

NetRivals is a market-wide price intelligence platform integrated into Lengow’s commerce suite. It monitors 1B+ products across 35,000+ websites, provides AI product matching (even without GTIN/EAN), supports no-code dynamic repricing, and connects natively with brand protection (NetMonitor) and feed/marketplace modules.

BOARDFYNETRIVALS
(via Lengow)
CORE FUNCTIONALITY
Scope & coverageTracks competitors and distributors on retailer sites, Google Shopping, Amazon, eBay and other marketplaces/CSEs. (Vendor-reported)Monitors 1B+ products across 35K+ websites in many countries; daily or faster updates.
Dynamic pricingAmazon-aware repricing with Buy Box strategies and real-time tracking.No-code repricing with seller filters, margin guards and category rules; works across marketplaces and direct retail.
Product matchingFocus on tracking & pricing; public docs emphasise price monitoring rather than cross-site matching without IDs.AI-powered product matching that can operate without GTIN/EAN, across variants & languages.
BRAND / RESELLER CONTROL
Reseller / MAP monitoring“Distributors monitoring” for brands is advertised; no dedicated MAP/MSRP enforcement module is described on the site.NetMonitor detects unauthorised sellers and MAP/MSRP violations with alerts and evidence.
PRICING & SCALE
Public pricingListed from €39/month on Capterra UK; free trial noted.Custom pricing (not listed publicly).
USER REVIEWS & SOCIAL PROOF
Third-party ratings5.0/5 on Capterra UK (2 reviews). Trustpilot shows 1 review historically.4.52/5 on Software Advice (21 reviews); multiple SA compare pages confirm the count/rating.
Verbatim (short)“Helped my ecommerce grow… thanks to its dynamic pricing algorithm.” – Capterra UK (review snippet)Users highlight “define the rules that best suit your market and margin.” – Software Advice (review snippet)

What makes NetRivals a strong alternative to Boardfy?

  • Broader market visibility — NetRivals monitors the whole web (retailers, marketplaces, D2C and CSEs) at enterprise scale: 35K+ sites / 1B+ products.
  • AI matching without IDs — Useful where GTIN/EAN is missing or inconsistent (fashion, beauty, wine/spirits), reducing manual work and blind spots.
  • Integrated suite — Pairs pricing intelligence with feed/ads & marketplace distribution and brand/MAP enforcement via NetMonitor.
  • Review-validated — A deeper public review footprint on Software Advice (21 reviews, 4.52/5) vs. Boardfy’s smaller sample on Capterra (2 reviews).

Bottom line: If you only need straightforward price tracking and Amazon-centric repricing at an entry price point, Boardfy is a fit. For market-wide visibility, AI product matching without IDs, and suite-level automation (repricing + reseller/MAP control), choose NetRivals (via Lengow).

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