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Looking for a Boardfy Alternative? There You Go

NetRivals is a market-wide price intelligence platform integrated into Lengow’s commerce suite. It monitors 1B+ products across 35,000+ websites, provides AI product matching (even without GTIN/EAN), supports no-code dynamic repricing, and connects natively with brand protection (NetMonitor) and feed/marketplace modules.

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    Comparing Boardfy and NetRivals (by Lengow) for competitor price tracking and dynamic pricing?

    Boardfy is a Spanish price-intelligence specialist, founded in 2016 in Vigo, built around competitor and distributor tracking, AI-driven repricing that weighs 400+ pricing factors, and a dedicated Amazon Price Optimiser. It's a focused, well-regarded tool from a small, specialist team. NetRivals by Lengow covers the same ground at a different scale, monitoring 1B+ products across 35,000+ websites, with AI product matching that works even without a GTIN or EAN, and native integration into Lengow's marketplace, advertising and brand-monitoring suite. Here's how they actually compare.

    1B+
    products monitored
    35,000+
    websites tracked
    ~70
    countries covered
    1
    platform: pricing + feeds + ads + compliance

    What Boardfy does well

    Boardfy's AI repricing engine, which it markets as weighing over 400 pricing factors, and its "First-Mover Technology" for spotting where a price move originates in a competitor network are genuine, distinctive features. Its Amazon Price Optimiser is a dedicated, well-built tool for sellers whose business is heavily Amazon-based, and it does offer MSRP infraction detection for brands watching their distributor network, a real capability, not something to dismiss. As a small, specialist team (around 16 people), Boardfy can offer the kind of close, hands-on relationship a larger platform sometimes can't.

    NetRivals vs. Boardfy: feature by feature

    Coverage & matching

    Scope
    Boardfy
    Tracks competitors and distributors across retailer sites, Google Shopping, Amazon, eBay and other marketplaces or comparison engines.
    NetRivals
    Monitors 1B+ products across 35,000+ websites in ~70 countries, at daily or faster refresh.
    Product matching
    Boardfy
    Built around price monitoring and catalogue upload (feed or Amazon API); public materials emphasise tracking rather than cross-site matching without product IDs.
    NetRivals
    ✅ AI matching that works without GTIN or EAN, across variants and languages, useful wherever product codes are missing or inconsistent (fashion, beauty, own-label).

    Pricing & automation

    Dynamic pricing
    Boardfy
    AI-driven repricing weighing 400+ factors, with Amazon Buy Box strategies and real-time tracking as a particular strength.
    NetRivals
    No-code repricing with margin guards, seller filters and category rules, across marketplaces and direct retail alike.

    Brand & reseller control

    MAP / MSRP monitoring
    Boardfy
    Offers MSRP infraction detection and distributor monitoring across retailer sites and marketplaces.
    NetRivals
    ✅ NetMonitor extends the same 35K+ site coverage to unauthorised-seller detection and MAP/MSRP violations, with alerts and evidence capture at enterprise scale.

    Suite & pricing model

    Integration with feeds & marketplaces
    Boardfy
    Standalone pricing platform; catalogue is uploaded via feed or Amazon API.
    NetRivals
    ✅ Native module of Lengow's platform, pricing data flows directly into NetMarkets (marketplaces) and NetAmplify (ad feeds).
    Public pricing
    Boardfy
    Listed from around €39/month, with a free trial, an accessible entry point for smaller catalogues.
    NetRivals
    Custom pricing, scoped to catalogue size and channel coverage as part of the Lengow platform.

    Who should choose what?

    Boardfy is a sensible choice if you're a smaller retailer or brand, your pricing problem is largely Amazon-shaped, and you want a specialist tool with an accessible entry price and a close-knit support team. NetRivals is built for brands and retailers who need market-wide visibility beyond what product IDs alone can match, repricing that plugs straight into marketplace and ad feeds, and reseller/MAP enforcement at a scale a single-product pricing tool isn't designed to carry.

    Bottom line: if your pricing challenge is Amazon-centric and your catalogue is small to mid-sized, Boardfy is a capable, affordable specialist. If you need whole-market coverage, AI matching that doesn't depend on clean product codes, and pricing intelligence wired directly into your marketplace and advertising execution, NetRivals via Lengow is built for that scope.

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