Magento 2 is an update of Magento – the famous e-commerce content management platform used to create professional e-shops. Filled with functionalities and management options, it can also adapt to e-commerce developments. Despite this, is Magento 2 suitable for selling products on marketplaces?

Originally, Magento was made to adapt to various e-commerce activity sectors, thanks to a wide range of graphical themes and extensions. However, developments in the field have brought different strategies to the forefront, that are more complex than a mere order/dispatch solution. These new strategies namely include marketplaces – that have proven to be considerably successful. Indeed, 96% of shoppers have already made a purchase on a marketplace. The specific marketplace strategy cannot be handled as such by the Magento platform.

Magento 2 therefore cannot be used to make a direct sale on marketplaces. To do this, you will need a flow management solution such as Lengow : it creates a link between the desired marketplace and your Magento 2 interface.

Initially, this solution makes it possible to send product catalogues to the marketplaces of your chose, then to modify and update your product sheets once they have been integrated. All this in strict compliance with the rules imposed by the platforms.

The second stage consists in importing and managing your orders placed via the marketplace directly in your Magento interface – so you can control your products and stock properly.

In a nutshell, Magento 2 promotes vendors’ product catalogues, which is especially useful for high-volume or complex products. However, to send your catalogues onto marketplaces such as Amazon or Cdiscount, you have to go through a back-office configuration phase before sending the flows towards to the marketplace in question. This is made possible thanks to the Lengow  plug-in for Magento 2.

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