Are you looking for a reliable Productsup alternative that offers not only enterprise feed management and product content syndication, but also advanced marketplace integrations, dynamic pricing, and catalogue intelligence across all digital sales channels?

Unlike Productsup – which emphasizes product feed management and P2C (Product-to-Consumer) content syndication for marketing and commerce channels – Lengow offers a broader multichannel commerce solution with a modular suite composed of NetMarkets (marketplaces), NetAmplify (advertising feeds), NetRivals (price intelligence & competitor monitoring), and NetMonitor (catalogue availability monitoring). This enables brands and retailers to centralize their strategy across acquisition, performance, and distribution channels in one platform.

Lengow currently supports over 1,800 channel integrations – including marketplaces, Google Shopping, Meta Ads, affiliate networks, and price comparison engines. Our platform also provides in-house Professional Services (PS) teams to assist with onboarding, custom integrations, and strategic consulting (available in 6 languages), so you won’t need external agencies for support.

Compare Lengow and Productsup based on objective product features and market positioning:

PRODUCTSUPLENGOW
INTEGRATION COVERAGE
Scope of integrationsFocus on product content syndication (P2C) across marketing, social, and retailer channels; supports marketplace listings but primarily as data feedsMarketplaces + product ads (Google Shopping, Meta, etc.) + price comparison + affiliate + retargeting – unified under one platform
# of channels~2,500+ channel integrations (global marketing & commerce channels)1,800+ integrations across marketing and commerce channels
Advertising expertiseEnterprise-grade feed management with advanced content optimization (AI-based text and image enrichment); lacks built-in campaign management featuresAdvanced ad feed capabilities via NetAmplify: feed enrichment, campaign structuring, AI enrichment
Price monitoringNo integrated price intelligence or competitor monitoringReal-time competitor price data via NetRivals (global scope)
Dynamic pricingNo native repricing engine; pricing updates handled externally or via custom rulesMulti-variable dynamic pricing engine (rules, thresholds, triggers) across channels
PLATFORM & UX
UX Design & NavigationRobust, technical interface oriented to data specialists; steep learning curve without trainingUI optimized for both marketing and technical teams; modular, intuitive layout
Product mappingExtensive feed transformation; category/attribute mapping largely manual (user-defined rules)Category & attribute mapping with automation, error alerts, rule-based suggestions
Error resolutionChannel compliance checks flag issues; fixes require manual adjustmentsError & alert system with auto-fix rules and feed validation dashboards
Update frequencyScheduled feed updates (frequency depends on plan); near real-time on select channelsFlexible update intervals + manual push for time-sensitive feed updates
SERVICES & SUPPORT
Onboarding time~3–4 months for full setup (enterprise scope), guided by Customer Success ManagerPS-guided onboarding with strategic setup (typical timeline 2–3 months)
Support modelGlobal support team with 24/7 platform monitoring; multi-language support availableIn-house multilingual support teams; SLA ~8h response time
Professional ServicesOffered as add-on “Managed Services” or via partnersIncluded: custom integrations, technical operations, training & reporting assistance
ORDER & FULFILLMENT
Order managementOrder data integration via API; no native processing interfaceBuilt-in real-time order sync; multi-warehouse, FBA integration, advanced workflow automation
Return handlingManaged via external systems (no dedicated returns module)Configurable by channel (status, reason); integrated with OMS
PRICING MODEL
Fee structureCustom enterprise pricing based on SKUs, feeds, modules, sync frequency, seats, etc.Modular usage-based pricing with flexible flat-rate or performance-based options

What makes Lengow a high-performance alternative to Productsup?

  • All-in-one commerce platform – Integrated marketplace management (including orders & returns) and pricing intelligence in one solution.
  • Broader multichannel reach – From media & affiliate campaigns to global marketplaces (e.g. Zalando, Bol.com, Allegro, Leroy Merlin) for true omnichannel growth.
  • Built-in intelligence & optimization – Real-time competitor pricing (NetRivals) and reseller catalogue monitoring (NetMonitor) to guide dynamic pricing and assortment.
  • Expert guidance at every step – In-house multilingual teams handle onboarding, training, and ongoing support without third-party agencies.
  • Proven ad performance – Lengow’s NetAmplify delivers results, for example, Kiehl’s achieved a 41% higher ad click-through rate and 27% more sales during Black Week by optimizing its Google Shopping campaigns.

If your e-commerce strategy requires comprehensive control across marketplaces, advertising channels, and pricing analytics – and you want a reliable partner with a unified platform – then Lengow is your ideal Productsup alternative.

4 600 brands and retailers worldwide are
already using Lengow