La Redoute is France's leading lifestyle e-commerce destination for fashion and home. Founded in 1837 and a pioneer of distance selling, the brand has successfully completed its digital transformation by placing its marketplace at the heart of its strategy. With over 11 million monthly visits and a base of 10 million customers, selling on La Redoute in 2026 means accessing the most qualified audience in France for fashion, home décor and lifestyle. And doing so via NetMarkets by Lengow
provides considerable competitive advantages.
11.3 M
visits / month
10 M
active customers
500+
merchant partners
€450 M
marketplace GMV
La Redoute, France's heritage lifestyle retailer
Founded in 1837 in Roubaix, La Redoute is far more than a distance-selling retailer: it is a French institution that has accompanied families for nearly two centuries. Following its acquisition by the Galeries Lafayette Group in 2017, the brand accelerated its digital transformation and now generates 90% of its sales online. In 2024, its total revenue reached ~$1.1 billion, cementing its position among the leaders of French e-commerce.
La Redoute's marketplace was launched in 2010, then migrated to Mirakl technology to reach a new stage of growth. It is positioned as the most selective fashion and home décor marketplace in the French market, with a rigorous validation process for every merchant partner. In the Lengow French Marketplace Barometer 2025 (based on 600 active merchants), La Redoute ranks 4th, behind Cdiscount, Leroy Merlin and ManoMano.
Why sell on La Redoute?
La Redoute is not a generalist marketplace. It is a premium lifestyle destination, making it a channel of its own for brands looking to reach a demanding, predominantly female audience that is deeply engaged in its purchases.
Highly qualified audience: 64.78% female, core age group 25–34, with strong interest in fashion, home and lifestyle (Similarweb). 97% of traffic comes from France.
Brand recognition and trust: La Redoute is one of the most recognised e-commerce brands in France. Listing on its marketplace immediately benefits from this long-standing brand equity.
Mobile first: 50% of La Redoute's revenue comes from mobile purchases. Merchant partners benefit from a fully optimised mobile shopping experience.
Selectivity = added value: La Redoute positions itself as the "most selective marketplace in the market". Fewer merchants, better targeted: less head-on price competition, more value per listing.
La Brand Boutique: a dedicated space for premium brands, offering an even more prestigious positioning within the high-end fashion universe.
La Redoute is the French marketplace that claims the most selective positioning. Access is not open to everyone: each application is reviewed against strict qualitative criteria, in line with the brand's identity.
Merchant selection criteria
La Redoute assesses applications on 7 key criteria:
Trendiness: social media presence (Instagram in particular), alignment with current fashion and lifestyle trends
Quality of service (QOS): assessment of existing customer reviews, particularly on Trustpilot
Direct brand only: La Redoute does not accept resellers - the merchant must be the brand itself (no reseller policy)
Catalogue depth (PDP): number of available product listings and overall catalogue quality
Publication schedule compliance: ability to meet the platform's go-live windows (Publication Chart)
Commercial potential (GMV): assessment of the revenue potential achievable on the platform
CSR commitments: corporate social and environmental responsibility
Fee structure
Item
Amount
Details
Monthly subscription
€49.90 excl. VAT / month
Access to La Redoute's Mirakl platform.
Sales commission
8 – 20%
Variable by category. E.g.: 20% for Jewellery & Accessories.
Free shipping threshold
From €29
Merchants must offer free delivery on orders of €29 or more.
Returns
Free returns mandatory
Free returns are a non-negotiable requirement for all merchant partners.
Key operational requirements
Only current or permanent collections, no outlet or clearance stock
Every product must have an EAN barcode (required for integration)
Products must be grouped by variant (size, colour) in fashion and furniture categories
Product listing titles are limited to 45 characters (no gender, colour, brand or size in the title)
Maintain high-quality customer service: short response times, low contact rate
Home & décor – bed linen, bath linen, curtains, rugs, wall décor, lighting
Furniture – living room, dining room, bedroom, office, outdoor furniture
Beauty – skincare, fragrances, cosmetics
Sport & outdoors – sports equipment and clothing, outdoor gear
Toys & children – toys, baby products, children's clothing
Kitchen & small appliances – small household appliances, kitchenware, tableware
Pet supplies – accessories and equipment for pets
La Brand Boutique: the channel for premium brands
La Redoute offers a dedicated space for premium and trend-led brands: La Brand Boutique. This space welcomes brands with a strong editorial identity and an established social media presence. La Brand Boutique benefits from dedicated visibility on laredoute.fr and targeted communications (newsletters, editorial shoots, "brand weeks"…). For brands positioned at the higher end of the market, it is the premium route to accessing La Redoute's customer base while protecting brand image.
La Reboucle: recommerce built into La Redoute
Launched in December 2020, La Reboucle
is La Redoute's second-hand platform, dedicated to the peer-to-peer resale of clothing and furniture. It allows customers to resell their items (any brand) and be paid in cash or via a gift card with a 25% bonus to spend on La Redoute. For merchant partners, La Reboucle reflects the brand's strong CSR commitment, an increasingly important criterion in the merchant selection process.
Best practices for performing well on La Redoute
Invest in brand identity: La Redoute selects brands, not resellers. Your brand storytelling, Instagram presence and editorial consistency are both entry and retention criteria on the platform.
Compliant, complete product listings: title ≤ 45 characters, high-quality visuals, size/colour variants correctly filled in, EAN barcodes mandatory for every SKU.
Respect the editorial calendar: La Redoute works with defined go-live windows (Publication Chart). Planning seasonal launches in advance is essential to benefit from key commercial moments.
Maintain impeccable customer service: short response times, proactive returns management. The "Top Seller" badge (delivery, customer relations, catalogue, services, ethics) is a key visibility lever on the platform.
Activate marketing levers: participate in "brand weeks", dedicated newsletters and seasonal campaigns (Sales, Mother's Day, back-to-school, Christmas).
Via Lengow: automate your catalogue listing, synchronise your stock and manage your La Redoute orders from a single centralised interface.
Who should sell on La Redoute?
Direct-to-consumer (DTC) fashion brands: La Redoute does not accept resellers. It is the ideal channel for brands that sell direct and are looking for quality complementary distribution.
Premium lifestyle brands and designers: La Brand Boutique provides an editorial showcase for brands with a strong identity, with exposure to a discerning customer base.
Home décor and furniture brands: La Redoute is France's leading online fashion and home site - an ideal positioning for home brands.
CSR-committed brands: environmental and social responsibility is an explicit selection criterion. Brands with a sustainable approach have a competitive advantage at the application stage.
Brands with a structured catalogue: products must have EAN barcodes, compliant visuals and a stable pricing policy (no outlet stock). Ideal for brands with a well-structured permanent catalogue.
How to sell on La Redoute with Lengow
Lengow offers a native integration with La Redoute (via Mirakl)
that automates the entire catalogue lifecycle:
Automated product catalogue listing on laredoute.fr in line with the platform's requirements
Real-time stock and price synchronisation to prevent stockouts and pricing errors
Centralised La Redoute order management alongside your other channels (Zalando, Amazon, Cdiscount…)
Mapping of mandatory attributes (EAN, generic colour, commercial colour, size, variants) to La Redoute's Mirakl requirements
Performance tracking by product and by category from the Lengow dashboard
