TikTok creators have become key players in social commerce. On TikTok Shop, collaborating with influencers is one of the most powerful levers to generate visibility and sales. Discover how to activate these partnerships effectively.

 

Why rely on TikTok creators?

  • 65% of users trust influencer recommendations.
  • Native videos create an authentic and immersive shopping experience.
  • Sponsored content on TikTok generates higher engagement rates than on other social platforms.

Influencers act as endorsers, demonstrators and brand ambassadors.

🎯 The right creator can turn a video into a bestseller.

 

The two types of collaboration on TikTok Shop

1. Open program

You make your products available to all creators registered on TikTok Shop. They can freely apply to promote them.

  • Accessible and quick to activate
  • Allows organic visibility
  • Controlled cost (variable commission depending on the creator)

2. Targeted program

You directly select the creators you want to work with. This allows:

  • Better control of brand image and messaging
  • Personalised briefs
  • A more structured campaign strategy

 

How to choose the right TikTok creators?

Here are the criteria to consider:

  • The audience: age, location, interests
  • Engagement rate: likes, comments, views
  • Posting frequency and content style
  • Compatibility with your brand (authenticity, tone, image)

📌 Tip: prioritise relevance over audience size. A highly engaged micro-influencer often converts better than a distant celebrity.

 

How to brief a TikTok creator properly?

  • Provide them with essential product information
  • Give them creative freedom: TikTok rewards authenticity
  • Define objectives (clicks, sales, views…)
  • Set a clear framework for expected formats (videos, lives, links, hashtags…)

 

How does Lengow support you?

With Lengow, you can:

  • Segment your catalogue to offer suitable products to creators
  • Track the performance of influencer campaigns (traffic, orders)
  • Manage stock, offers and visuals from a single platform

👉 Learn more about Lengow and TikTok Shop

 

Conclusion: Influence is a sales accelerator on TikTok Shop

Collaborations with creators are at the heart of success on TikTok. By structuring your campaigns and relying on the right tools, you create a virtuous circle between content, engagement and conversions.

Ready to boost your sales with TikTok creators? Contact our team for a demo.

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