TikTok Shop is rapidly expanding across Europe. With a mobile, young and engaged audience, it’s a key opportunity for brands looking to grow internationally. Discover the countries currently available with Lengow and the steps to launch successfully.

 

Which European countries are available with TikTok Shop?

As of 2025, TikTok Shop is accessible in 5 European countries via Lengow:

  • France
  • Germany
  • Spain
  • Italy
  • Ireland

These markets represent millions of digital consumers, especially active on TikTok.

 

Requirements to sell on TikTok Shop in Europe

To activate a TikTok Shop store in one of these countries, you must:

  • Be a registered business in an eligible country
  • Have a legal representative based locally
  • Hold stock located within the EU
  • Ship orders within 72 hours
  • Accept orders within 48 hours

💡 Note: the Fulfillment by TikTok Shop service is only available in Germany and Spain.

 

Why expand into multiple countries?

  • Access a diverse and fast-growing buyer base
  • Offset your logistics costs by sharing stock
  • Test your products in different markets
  • Boost your brand image at a European scale

The same content can perform differently depending on the country. Adapting your local strategy is essential.

 

How to manage multiple countries from Lengow

With Lengow, you can:

  • Set up separate feeds for each target country
  • Adapt titles, languages and visuals to the local language
  • Track the performance of each country from one centralised dashboard
  • Segment your promotions and product ranges by market

👉 See how Lengow facilitates multilingual and multi-country selling

 

Examples of successful pan-European strategy

Many brands use TikTok Shop to:

  • Launch a capsule collection in Spain with local influencers
  • Test a seasonal product in Italy
  • Run live shopping in Germany using integrated Fulfillment

Lengow helps synchronise your efforts and maintain a centralised approach while localising your actions.

 

Conclusion: Sell across Europe with TikTok Shop and Lengow

With the rapid expansion of TikTok Shop, Europe is becoming a strategic playground for agile brands. Thanks to Lengow, you can deploy your offer in just a few clicks across several countries and reach new customers where they shop — on TikTok.

Do you have an international sales project with TikTok Shop? Contact Lengow to get started

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