Italy’s ecommerce landscape in 2025 is very dynamic. Online product purchases are expected to exceed €40 billion this year, growing 6% year-on-year according to the latest Netcomm–Politecnico di Milano eCommerce B2C Observatory. Italian consumers have embraced online shopping for convenience, price transparency and fast delivery, driving brands and retailers to diversify their presence across multiple marketplaces in Italy.

Rather than relying on a single platform, successful sellers are taking a multichannel approach – listing on large, high-traffic players like Amazon and eBay, while also partnering with vertical specialists such as Zalando (fashion), MediaWorld (electronics), or ManoMano (DIY & garden). This combination allows them to reach new audiences, test categories, and build resilience across sales channels.

In this guide, we’ve rounded up the top marketplaces in Italy for 2025 (from broad generalists to niche leaders) complete with verified data, trusted sources, and direct links to Lengow marketplace integrations. Whether you’re a global brand expanding into Southern Europe or an Italian retailer looking to grow abroad, this overview will help you identify where to sell, how each platform works, and how to scale efficiently with Lengow’s automation and feed management tools.

 

Italy at a glance

 

 

The top marketplaces in Italy (2025)

1) Amazon.it

Italy’s dominant generalist marketplace, spanning virtually all consumer categories with powerful retail media and FBA logistics. Expect high competition but unmatched reach.

  • Best for: broad catalogues, electronics, home & living, everyday goods.
  • Notes: content quality, delivery SLAs and price competitiveness drive Buy Box share.

Connect via Lengow: Sell on Amazon with Lengow

 

2) eBay.it

Value‑oriented and long‑tail marketplace with strong refurbished and enthusiast segments. Advanced promotions and seller tools support demand generation.

  • Best for: refurbished tech, auto parts, collectibles, niche assortments.

Connect via Lengow: Sell on eBay with Lengow

 

3) Zalando (Partner Program)

Leading European fashion platform, active in Italy. The Partner Program offers premium brand positioning, marketing solutions and logistics options (e.g., ZEOS).

  • Best for: fashion, footwear, accessories, beauty.
  • Notes: strict data and assortment requirements; consider brand presentation and size/fit precision.

Connect via Lengow: Sell on Zalando with Lengow

 

4) Subito

Italy’s leading classifieds/second‑hand platform with very high visit volumes. Useful for value channels, re‑commerce and unique items.

  • Best for: second‑hand goods, motors, home & hobby, refurbished.
  • Notes: listing quality and local fulfilment influence conversion.

 

5) MediaWorld Marketplace

Marketplace arm of Italy’s leading consumer‑electronics retailer, giving sellers access to a large tech‑savvy audience.

  • Best for: consumer electronics, gaming, smart home, accessories.
  • Notes: expects robust product data, after‑sales support and compliant warranties.

Connect via Lengow: Sell on MediaMarkt with Lengow

 

6) ePRICE

Italian marketplace brand historically focused on electronics and home categories. Recent ownership changes aside, the marketplace continues to onboard professional sellers.

  • Best for: electronics, home appliances, IT, small domestic appliances.
  • Notes: confirm current category acceptance and SLAs during onboarding.

Connect via Lengow: Sell on ePRICE with Lengow

 

7) IBS.it

Italy’s first major online bookstore and a specialised marketplace for media and culture categories, with millions of registered customers.

  • Best for: books, music, films, games, gifts and related media.
  • Notes: competitive fees and dedicated seller support; ensure rich bibliographic attributes.

Connect via Lengow: Sell on IBS with Lengow

 

8) Temu

Fast‑growing cross‑border marketplace increasingly popular with Italian shoppers. Brand control and compliance require careful management for established retailers.

  • Best for: price‑aggressive assortments and test‑and‑learn product launches.
  • Notes: ensure compliance with EU product and pricing rules; evaluate brand positioning.

 

9) ManoMano

Vertical marketplace for DIY, home improvement and gardening with solid Italian traffic and strong category focus.

  • Best for: tools, building materials, garden, heating & plumbing.

Connect via Lengow: Sell on ManoMano with Lengow

 

10) Leroy Merlin

Large cross‑border marketplace with growing Italian traffic; useful for price‑sensitive demand and long‑tail SKUs.

  • Best for: value‑driven offers across many categories.

Connect via Lengow: Sell on Leroy Merlin with Lengow

 

Who should sell where?

  • Generalist volume: Amazon, eBay, Temu.
  • Fashion & lifestyle: Zalando.
  • Electronics: MediaWorld Marketplace, Amazon, eBay, ePRICE.
  • DIY & Home improvement: ManoMano, Amazon, eBay, Leroy Merlin.
  • Books & media: IBS.it.
  • Re‑commerce / second‑hand: Subito.

 

How to sell on Italian marketplaces with Lengow

One feed, many channels. Manage product data, attributes and availability for multiple marketplaces from one place. Automate category mapping, synchronise stock and prices, and centralise orders to reduce catalog errors and time‑to‑list.

  • Native integrations: Amazon, eBay, Zalando, ManoMano, AliExpress and more via Lengow.
  • Rules & quality: enforce pricing rules, hide low‑stock items, standardise attributes and comply with marketplace data specs.
  • Operations: connect carriers and OMS/ERP, route orders by marketplace, and automate returns workflows.

 

FAQs

Which marketplaces are most popular in Italy?

Amazon.it leads by a wide margin. Temu and eBay are also among the most visited marketplace sites; fashion sellers often add Zalando, while DIY brands look to ManoMano.

Is there a local electronics marketplace?

Yes. MediaWorld operates a marketplace with national reach. ePRICE is another electronics‑oriented marketplace brand serving Italian consumers.

Is there a specialist books and media marketplace?

IBS.it is a leading Italian destination for books and media with its own marketplace for professional sellers.

Can I manage multiple Italian and EU marketplaces from one place?

Yes. Lengow lets you manage product data, orders and pricing rules across multiple marketplaces from a single platform.

Does Kaufland have a marketplace in Italy?

Kaufland announced an Italian marketplace launch for 2025. Speak with Lengow for the latest onboarding timelines.



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