Top Marketplaces in Poland (2025)

Allegro

Why it matters: Allegro remains Poland’s largest and most trusted marketplace. In Q1 2025, it reported revenue growth of 5.9 % YoY and expansion in both GMV and services (AIM Group on Allegro Q1 2025).

• Best for: Broad categories, electronics, home, fashion, auto parts, everyday goods
• Notes: Strong logistics, package lockers expansion (2,500 planned in 2025) to improve delivery reach. Reuters on parcel locker expansion

Amazon.pl

Why it matters: Amazon brings global infrastructure, Prime expectation, FBA and sponsored ads to Polish sellers. Despite regulatory scrutiny (e.g. a fine in 2024), Amazon continues to invest in Poland (Reuters: Amazon fine in Poland).

• Best for: Brands with broad catalogues, strong logistics, and ability to compete on shipping and fulfillment
• Notes: Buy Box performance, competitive landed price, and stock reliability are critical

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Leroy Merlin Marketplace

Why it matters: Leroy Merlin is launching a DIY/home improvement marketplace in Poland. EcommerceNews: Leroy Merlin opens marketplace in Poland reports that the platform is in advanced stages as of 2024. MyCompanyPolska on Leroy Merlin marketplace

• Best for: Building materials, home & garden, furniture, tools, décor
• Notes: Seller must comply with Leroy Merlin’s rules (see Leroy Merlin Marketplace Terms) and manage fulfillment and returns independently

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Decathlon (Marketplace & Multi-seller model)

Why it matters: Decathlon is increasingly moving towards a marketplace / multi-seller model in some markets, allowing external brands to sell via its platform. While its operation in Poland in full marketplace mode is emerging, Decathlon’s retail power and customer trust make it a compelling future channel.

• Best for: Sports goods, fitness, outdoor, equipment and accessories
• Notes: Monitor local Decathlon policies, commission tiers and fulfillment obligations; test lightweight SKUs first

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Ceneo (Kup Teraz)

Why it matters: Ceneo is Poland’s leading price comparison engine and now runs a marketplace checkout called “Kup Teraz.”

• Best for: High-intent, price-sensitive shoppers across electronics, appliances, home goods
• Notes: Commission starts as low as ~2 %, no subscription; validate specific rates per category

Empik Marketplace

Why it matters: Empik is among the top-4 e-commerce destinations in Poland. In 2024, its group GMV reached ~4.2 billion PLN, and its marketplace arm showed ~80 % YoY growth.

• Best for: Books, music, toys, media, beauty, home & lifestyle
• Notes: Empik’s brand credibility, pickup network, and omnichannel presence strengthen trust

Zalando Partner Program

Why it matters: Zalando allows brands to list in its marketplace network spanning 26 countries, including Poland. Zalando Partner Program markets

• Best for: Fashion, footwear, accessories, beauty
• Notes: High quality standards and logistics expectations—use Partner or ZEOS services where applicable

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Cross-border & regional bonus: Kaufland Global Marketplace

For Polish sellers aiming beyond national borders, **Kaufland Global** offers multi-country listing (Germany, Czechia, Slovakia, and soon others). A centralized approach via Lengow allows synchronized expansion. Sell on Kaufland via Lengow.