In 2025, marketplaces drive the bulk of e-commerce in Poland. This guide highlights the best marketplaces in Poland, including Allegro, Amazon.pl, Leroy Merlin, Decathlon, Ceneo, Empik, Morele, Zalando, and how to plug into them via Lengow.

Polish Marketplace Landscape Overview

Marketplaces now account for 50-60 % of online sales in Poland. Ecommerce Bridge reports this rapid shift. Allegro dominates, often cited as the “must-use” platform for any seller entering Poland. Nethansa notes that Allegro reaches over 80 % of Polish online shoppers, with user base exceeding 22 million. Allegro holds over 30 % market share with 20.4 million users.

Top Marketplaces in Poland (2025)

 

Allegro

Why it matters: Allegro remains Poland’s largest and most trusted marketplace. In Q1 2025, it reported revenue growth of 5.9 % YoY and expansion in both GMV and services (AIM Group on Allegro Q1 2025).

  • Best for: Broad categories, electronics, home, fashion, auto parts, everyday goods
  • Notes: Strong logistics, package lockers expansion (2,500 planned in 2025) to improve delivery reach. Reuters on parcel locker expansion

 

Amazon.pl

Why it matters: Amazon brings global infrastructure, Prime expectation, FBA and sponsored ads to Polish sellers. Despite regulatory scrutiny (e.g. a fine in 2024), Amazon continues to invest in Poland (Reuters: Amazon fine in Poland).

  • Best for: Brands with broad catalogues, strong logistics, and ability to compete on shipping and fulfillment
  • Notes: Buy Box performance, competitive landed price, and stock reliability are critical

Connect via Lengow: Sell on Amazon with Lengow

Leroy Merlin Marketplace

Why it matters: Leroy Merlin is launching a DIY/home improvement marketplace in Poland. EcommerceNews: Leroy Merlin opens marketplace in Poland reports that the platform is in advanced stages as of 2024. MyCompanyPolska on Leroy Merlin marketplace

  • Best for: Building materials, home & garden, furniture, tools, décor
  • Notes: Seller must comply with Leroy Merlin’s rules (see Leroy Merlin Marketplace Terms) and manage fulfillment and returns independently

Connect via Lengow: Sell on Leroy Merlin with Lengow

Decathlon (Marketplace & Multi-seller model)

Why it matters: Decathlon is increasingly moving towards a marketplace / multi-seller model in some markets, allowing external brands to sell via its platform. While its operation in Poland in full marketplace mode is emerging, Decathlon’s retail power and customer trust make it a compelling future channel.

  • Best for: Sports goods, fitness, outdoor, equipment and accessories
  • Notes: Monitor local Decathlon policies, commission tiers and fulfillment obligations; test lightweight SKUs first

Connect via Lengow: Sell on Decathlon with Lengow

Ceneo (Kup Teraz)

Why it matters: Ceneo is Poland’s leading price comparison engine and now runs a marketplace checkout called “Kup Teraz.”

  • Best for: High-intent, price-sensitive shoppers across electronics, appliances, home goods
  • Notes: Commission starts as low as ~2 %, no subscription; validate specific rates per category

 

Empik Marketplace

Why it matters: Empik is among the top-4 e-commerce destinations in Poland. In 2024, its group GMV reached ~4.2 billion PLN, and its marketplace arm showed ~80 % YoY growth.

  • Best for: Books, music, toys, media, beauty, home & lifestyle
  • Notes: Empik’s brand credibility, pickup network, and omnichannel presence strengthen trust

 

Zalando Partner Program

Why it matters: Zalando allows brands to list in its marketplace network spanning 26 countries, including Poland. Zalando Partner Program markets

  • Best for: Fashion, footwear, accessories, beauty
  • Notes: High quality standards and logistics expectations—use Partner or ZEOS services where applicable

Connect via Lengow: Sell on Zalando with Lengow

Cross-border & regional bonus: Kaufland Global Marketplace

For Polish sellers aiming beyond national borders, **Kaufland Global** offers multi-country listing (Germany, Czechia, Slovakia, and soon others). A centralized approach via Lengow allows synchronized expansion. Sell on Kaufland via Lengow.

How to Sell on Poland Marketplaces with Lengow

Manage one master feed but publish to multiple channels, Lengow helps you centralise product data, pricing, stock, order flow, mapping and rules.

  • Native connectors ready now: Allegro, Amazon, Ceneo, Zalando.
  • New marketplaces (Leroy Merlin, Decathlon): We support feed templates and custom integration, ask about roadmaps.
  • Localization matters: Use Polish, price in PLN, show local delivery options, returns, comply with EPR/packaging rules.

 

Sources

FAQ – Selling on Polish Marketplaces

Which marketplace is best for launching in Poland as a new seller?

Allegro is by far the leading marketplace in Poland, offering huge traffic, strong buyer trust and broad-category acceptance.
Depending on the vertical, other marketplaces can also perform well:

  • Empik Marketplace (culture, home, lifestyle)

  • Morele (electronics & IT)

  • Decathlon PL (sports)

  • Answear and Zalando PL (fashion)

Amazon has entered the market (Amazon.pl), but its traction remains below Allegro.

Do I need a Polish company to sell on Polish marketplaces?

No. Most platforms accept foreign sellers as long as requirements are met:

  • Compliance with Polish VAT rules, especially if goods are stored locally.

  • Polish-language customer service is recommended or required on some platforms (notably Allegro).

  • A local return address or partnership with a Polish 3PL improves acceptance and customer satisfaction.

  • Fast logistics is essential since Polish shoppers expect quick delivery.

What categories sell best in Poland in 2025?

Top-performing segments include:

  • Electronics, IT & gaming (very strong demand)

  • Home & garden

  • Fashion & accessories

  • Beauty & personal care

  • Sports & outdoor

  • Pet products (fast-growing)

Polish consumers are highly price-sensitive but also value reliability and strong product reviews.

Can I manage all Polish marketplaces with one product feed?

Yes. With Lengow, sellers can centralise catalogue management, pricing automation, stock syncing and order processing for major Polish marketplaces such as Allegro, Empik, Morele, and Amazon.pl from a single interface. This ensures consistent product data and efficient multichannel workflows.

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