Top Marketplaces in Poland (2026)

Polish Marketplace Landscape Overview

Marketplaces now account for 50-60% of online sales in Poland; Ecommerce Bridge reports this rapid shift. Allegro dominates, and is often cited as the "must-use" platform for any seller entering Poland: Nethansa notes it reaches over 80% of Polish online shoppers. Euromonitor put Allegro's share of Polish retail e-commerce at 38.8% at the end of 2024, far ahead of Amazon (3.9%), AliExpress (3.4%) and Temu (1.5%) (Ecommerce Bridge). In its full-year 2025 results, Allegro reported about 15.3 million active buyers in Poland.

Top Marketplaces in Poland (2026)

Allegro

Why it matters: Allegro remains Poland's largest and most trusted marketplace. In its full-year 2025 results, group GMV neared PLN 70 billion (+9% YoY) with 21 million active buyers group-wide, 15.3 million of them in Poland, and Polish GMV grew 8.6%, outpacing domestic retail (Allegro FY2025 results).

• Best for: broad categories, electronics, home, fashion, auto parts, everyday goods
• Notes: strong logistics; Allegro Delivery now spans over 36,000 parcel lockers and 37,000 pickup points and handled 41% of platform parcel volume in Q4 2025 (Allegro Q4 2025 press release)

Connect via Lengow: Sell on Allegro with Lengow.

Amazon.pl

Why it matters: Amazon brings global infrastructure, Prime expectation, FBA and sponsored ads to Polish sellers. Despite regulatory scrutiny (a fine in 2024), Amazon continues to invest in Poland (Reuters: Amazon fine in Poland).

• Best for: brands with broad catalogues, strong logistics, and the ability to compete on shipping and fulfillment
• Notes: Buy Box performance, competitive landed price, and stock reliability are critical

Connect via Lengow: Sell on Amazon with Lengow.

Leroy Merlin Marketplace

Why it matters: Leroy Merlin is launching a DIY/home improvement marketplace in Poland. EcommerceNews reports the platform reached advanced stages in 2024 (see also MyCompanyPolska).

• Best for: building materials, home & garden, furniture, tools, décor
• Notes: sellers must comply with Leroy Merlin's rules (see Leroy Merlin Marketplace Terms) and manage fulfillment and returns independently

Connect via Lengow: Sell on Leroy Merlin with Lengow.

Decathlon (Marketplace & Multi-seller model)

Why it matters: Decathlon is increasingly moving towards a marketplace / multi-seller model in some markets, letting external brands sell via its platform. Full marketplace mode in Poland is still emerging, but Decathlon's retail power and customer trust make it a compelling future channel.

• Best for: sports goods, fitness, outdoor, equipment and accessories
• Notes: monitor local Decathlon policies, commission tiers and fulfillment obligations; test lightweight SKUs first

Connect via Lengow: Sell on Decathlon with Lengow.

Ceneo (Kup Teraz)

Why it matters: Ceneo is Poland's leading price comparison engine and now runs a marketplace checkout called "Kup Teraz."

• Best for: high-intent, price-sensitive shoppers across electronics, appliances, home goods
• Notes: commission starts as low as ~2%, no subscription; validate specific rates per category

Empik Marketplace

Why it matters: Empik is among the top-4 e-commerce destinations in Poland. In 2024, its group GMV reached ~4.2 billion PLN, and its marketplace arm showed ~80% YoY growth.

• Best for: books, music, toys, media, beauty, home & lifestyle
• Notes: Empik's brand credibility, pickup network, and omnichannel presence strengthen trust

Connect via Lengow: Sell on Empik with Lengow.

Zalando Partner Program

Why it matters: Zalando lets brands list in its marketplace network spanning 26 countries, including Poland (Zalando Partner Program markets).

• Best for: fashion, footwear, accessories, beauty
• Notes: high quality standards and logistics expectations; use Partner or ZEOS services where applicable

Connect via Lengow: Sell on Zalando with Lengow.

Temu

Why it matters: Since entering Poland in 2023, Temu has become impossible to ignore. Mediapanel data show it overtook Allegro on monthly users during 2025, reaching roughly 19.7 million users in May 2025 against Allegro's ~18 million (Fbabox on Mediapanel data). Reach is not wallet share, though: Euromonitor put Temu at about 1.5% of Polish retail e-commerce at the end of 2024, and Allegro's own surveys keep Chinese platforms in the mid-single digits by transaction share (Ecommerce Bridge).

• Best for: price-aggressive, high-volume assortments; budget-conscious shoppers; test-and-learn launches
• Notes: as a Very Large Online Platform under the EU Digital Services Act, Temu faces scrutiny on product safety and compliance; pricing freedom and brand control are limited, so treat it as a testing channel rather than a brand-building one

Connect via Lengow: Sell on Temu with Lengow.

Cross-border & regional bonus: Kaufland Global Marketplace

For Polish sellers aiming beyond national borders, Kaufland Global offers multi-country listing (Germany, Czechia, Slovakia, and soon others). A centralised approach via Lengow allows synchronized expansion.

Connect via Lengow: Sell on Kaufland with Lengow.

How to Sell on Poland Marketplaces with Lengow

Manage one master feed but publish to multiple channels: Lengow helps you centralise product data, pricing, stock, order flow, mapping and rules.

• Native connectors ready now: Allegro, Amazon, Ceneo, Empik, Zalando, Temu.
• New marketplaces (Leroy Merlin, Decathlon): we support feed templates and custom integration; ask about roadmaps.
• Localization matters: use Polish, price in PLN, show local delivery options and returns, and comply with EPR/packaging rules.

Sources

• EcommerceNews: Leroy Merlin marketplace Poland
• MyCompanyPolska: Leroy Merlin marketplace
• Leroy Merlin marketplace terms
• Allegro Q4 / full-year 2025 results
• Reuters: Allegro parcel lockers expansion
• Reuters: Amazon Poland fine
• Ecommerce Bridge: How Allegro protects its market from Asian competition (Euromonitor shares)
• Fbabox / Mediapanel: Temu vs Allegro users in Poland
• Ceneo Kup Teraz details
• Empik press release
• Zalando Partner Program markets
• Nethansa blog on Polish marketplaces
• Trade.gov Poland e-commerce guide
• Ecommerce Bridge: Poland marketplace growth