Top Marketplaces in Spain (2026)

Spain at a glance

• E-commerce turnover: €114.8B in 2025; +20.6% YoY (CNMC press note).
• Marketplaces usage: 64.8% of online buyers use marketplaces (ONTSI B2C 2024, PDF); Packlink reports 75.3% bought on large marketplaces in 2024 (report; industry coverage).
• Top online categories: apparel (78.9%) and cosmetics (56.7%) among the most purchased by Spanish e-shoppers (ONTSI B2C 2024, PDF).
• Online shoppers: 30M+ (87% of internet users) bought online in Spain (Red.es news; ONTSI).

The top marketplaces in Spain (2026)

1) Amazon.es

Amazon remains Spain's most visited online store, accounting for around 30% of total e-commerce sales in 2024 (Similarweb). With Amazon FBA and Prime membership deeply entrenched, it's the go-to channel for both domestic and international brands.

• Suits: most product categories; high visibility through Sponsored Products.
• Notes: competitive pricing and fulfilment speed drive Buy Box success.

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2) Miravia

Miravia, launched by Alibaba Group in late 2022, has rapidly become a key Spanish marketplace for fashion, beauty, and lifestyle brands. It combines marketplace convenience with brand-building features and a strong influencer-driven model.

• Suits: fashion, cosmetics, home decor, lifestyle brands.
• Notes: strong mobile-first UX; brand stores and content marketing tools enhance exposure.

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3) AliExpress España

AliExpress remains one of the most visited e-commerce sites in Spain, thanks to competitive pricing and cross-border logistics. The platform now hosts many Spanish and EU-based sellers through its local seller programme, improving delivery times.

• Suits: low to mid-priced products, consumer electronics, gadgets, home goods.
• Notes: domestic warehousing options improve conversion rates and trust.

4) El Corte Inglés Marketplace

El Corte Inglés combines its premium department store reputation with a growing online marketplace model. It attracts trusted Spanish and international brands and provides high visibility in fashion, home, and electronics.

• Suits: fashion, home, electronics, premium consumer goods.
• Notes: high standards for content and customer service; brand alignment is key.

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5) Carrefour España

Carrefour's marketplace continues to expand across categories and is one of Spain's most trusted generalist retailers. In 2025, it announced stronger B2B and cross-border seller support.

• Suits: household, grocery, tech, toys, and health products.
• Notes: sellers must meet logistics and customer response KPIs to maintain rankings.

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6) PcComponentes

PcComponentes is a homegrown Spanish marketplace and retailer specialising in electronics, IT, and gaming. Its strong local fulfilment network and customer trust make it a top performer in its category.

• Suits: tech, gaming, smart devices, home appliances.
• Notes: Spanish-language content and fast shipping are must-haves.

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7) Zalando.es

Zalando remains the dominant fashion marketplace across Europe and Spain. It caters to premium and mid-tier fashion brands via its Partner Programme.

• Suits: fashion, footwear, accessories, beauty.
• Notes: strict data and imagery standards; brand storytelling adds conversion power.

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8) ManoMano.es

Spain's favourite DIY and home improvement marketplace continues to grow, benefiting from booming home and garden categories.

• Suits: tools, home improvement, garden, heating, and electrical goods.
• Notes: highly competitive; sellers benefit from clear product specs and delivery transparency.

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9) Decathlon Marketplace

Decathlon has opened its digital platform to selected third-party sellers, extending its offer in sports, fitness, and outdoor equipment.

• Suits: sportswear, outdoor, and fitness gear.
• Notes: focus on quality and sustainable brands aligns with Decathlon's ethos.

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10) Fnac España

Fnac remains one of Spain's leading online marketplaces for books, music, tech, and entertainment. Its loyal customer base and omnichannel model attract quality-conscious buyers.

• Suits: electronics, culture, music, and lifestyle products.
• Notes: reliable delivery and content-rich listings increase trust and conversion.

Connect via Lengow: Sell on Fnac Spain with Lengow.

Who should sell where?

• Generalist marketplaces: Amazon, AliExpress, Carrefour.
• Fashion & lifestyle: Miravia, Zalando, El Corte Inglés.
• Electronics: PcComponentes, Amazon, Fnac.
• DIY & home: ManoMano, Carrefour, Amazon.
• Sports & outdoors: Decathlon, Amazon.

How to sell on Spanish marketplaces

Lengow simplifies selling across multiple marketplaces in Spain. Manage product data, stock, and pricing in one place while automating catalogue updates and order syncing.

• Integrations: Amazon, Miravia, AliExpress, Carrefour, Zalando, Fnac & more available via Lengow.
• Automation: rules for pricing, inventory, and feed optimisation reduce manual effort.
• Localisation: enrich titles and descriptions in Spanish to boost visibility.