Top Marketplaces in Spain (2025)

Spain remains one of Europe’s fastest-growing e-commerce markets. According to the Spanish competition authority CNMC, total e-commerce turnover reached €95.2 billion in 2024 (+13.1% YoY). Marketplaces are central to buying journeys: the national B2C study from ONTSI/Red.es shows 64.8% of online buyers use marketplaces, and Packlink’s 2025 benchmark finds 75.3% of Spaniards purchased on large marketplaces in 2024 (Packlink; coverage in Cadena de Suministro). This guide highlights the top marketplaces in Spain for 2025 and how to connect via Lengow.

Spain at a glance

• E-commerce turnover: €95.2 B in 2024; +13.1% YoY (CNMC press note; summary on the CNMC Blog).
• Marketplaces usage: 64.8% of online buyers use marketplaces (ONTSI B2C 2024, PDF); Packlink reports 75.3% bought on large marketplaces in 2024 (report; industry coverage).
• Top online categories: apparel (78.9%) and cosmetics (56.7%) among the most purchased by Spanish e-shoppers (ONTSI B2C 2024, PDF).
• Online shoppers: 30M+ (87% of internet users) bought online in Spain (Red.es news; ONTSI).

The top marketplaces in Spain (2025)

1) Amazon.es

Amazon remains Spain’s most visited online store, accounting for around 30% of total e-commerce sales in 2024 (Similarweb). With Amazon FBA and Prime membership deeply entrenched, it’s the go-to channel for both domestic and international brands.

• Suits: most product categories; high visibility through Sponsored Products.
• Notes: competitive pricing and fulfilment speed drive Buy Box success.

Connect via Lengow: Sell on Amazon Spain with Lengow.

2) Miravia

Miravia, launched by Alibaba Group in late 2022, has rapidly become a key Spanish marketplace for fashion, beauty, and lifestyle brands. It combines marketplace convenience with brand-building features and a strong influencer-driven model.

• Suits: fashion, cosmetics, home decor, lifestyle brands.
• Notes: strong mobile-first UX; brand stores and content marketing tools enhance exposure.

Connect via Lengow: Sell on Miravia with Lengow.

3) AliExpress España

AliExpress remains one of the most visited e-commerce sites in Spain, thanks to competitive pricing and cross-border logistics. The platform now hosts many Spanish and EU-based sellers through its local seller programme, enhancing delivery times.

• Suits: low to mid-priced products, consumer electronics, gadgets, home goods.
• Notes: domestic warehousing options improve conversion rates and trust.

4) El Corte Inglés Marketplace

El Corte Inglés combines its premium department store reputation with a growing online marketplace model. It attracts trusted Spanish and international brands and provides high visibility in fashion, home, and electronics.

• Suits: fashion, home, electronics, premium consumer goods.
• Notes: high standards for content and customer service; brand alignment is key.

5) Carrefour España

Carrefour’s marketplace continues to expand across categories and is one of Spain’s most trusted generalist retailers. In 2025, it announced stronger B2B and cross-border seller support.

• Suits: household, grocery, tech, toys, and health products.
• Notes: sellers must meet logistics and customer response KPIs to maintain rankings.

Connect via Lengow: Sell on Carrefour Spain with Lengow.

6) PcComponentes

PcComponentes is a homegrown Spanish marketplace and retailer specialising in electronics, IT, and gaming. Its strong local fulfilment network and customer trust make it a top performer in its category.

• Suits: tech, gaming, smart devices, home appliances.
• Notes: Spanish-language content and fast shipping are must-haves.

Connect via Lengow: Sell on PcComponentes with Lengow.

7) Zalando.es

Zalando remains the dominant fashion marketplace across Europe and Spain. It caters to premium and mid-tier fashion brands via its Partner Programme.

• Suits: fashion, footwear, accessories, beauty.
• Notes: strict data and imagery standards; brand storytelling adds conversion power.

Connect via Lengow: Sell on Zalando with Lengow.

8) ManoMano.es

Spain’s favourite DIY and home improvement marketplace continues to grow, benefiting from booming home and garden categories.

• Suits: tools, home improvement, garden, heating, and electrical goods.
• Notes: highly competitive; sellers benefit from clear product specs and delivery transparency.

Connect via Lengow: Sell on ManoMano with Lengow.

9) Decathlon Marketplace

Decathlon has opened its digital platform to selected third-party sellers, extending its offer in sports, fitness, and outdoor equipment.

• Suits: sportswear, outdoor, and fitness gear.
• Notes: focus on quality and sustainable brands aligns with Decathlon’s ethos.

Connect via Lengow: Sell on Decathlon with Lengow.

10) Fnac España

Fnac remains one of Spain’s leading online marketplaces for books, music, tech, and entertainment. Its loyal customer base and omnichannel model attract quality-conscious buyers.

• Suits: electronics, culture, music, and lifestyle products.
• Notes: reliable delivery and content-rich listings increase trust and conversion.

Connect via Lengow: Sell on Fnac Spain with Lengow.

Who should sell where?

• Generalist marketplaces: Amazon, AliExpress, Carrefour.
• Fashion & lifestyle: Miravia, Zalando, El Corte Inglés.
• Electronics: PcComponentes, Amazon, Fnac.
• DIY & home: ManoMano, Carrefour, Amazon.
• Sports & outdoors: Decathlon, Amazon.

How to sell on Spanish marketplaces

One feed, many channels. Lengow simplifies selling across multiple marketplaces in Spain. Manage product data, stock, and pricing in one place while automating catalogue updates and order syncing.

• Integrations: Amazon, Miravia, AliExpress, Carrefour, Zalando, Fnac & more available via Lengow.
• Automation: rules for pricing, inventory, and feed optimisation reduce manual effort.
• Localisation: enrich titles and descriptions in Spanish to boost visibility.