Top Marketplaces in Switzerland (2026)

This guide highlights the top marketplaces in Switzerland for 2026 and how to connect via Lengow where available.

Switzerland at a glance

• E-commerce turnover: CHF 15.8B in 2025; +6% YoY; domestic CHF 13B (+6%), cross-border CHF 2.8B (+8%, a sharp slowdown from +18% in 2024) (Handelsverband.swiss / NIQ / Swiss Post).
• Marketplace traffic leaders (2025): Galaxus, Amazon.de, Temu, AliExpress, Coop (Similarweb).
• Category depth: electronics & appliances (Galaxus/Digitec, Brack, MediaMarkt), fashion (Zalando, Vinted cross-border), lifestyle & home (Manor, Galaxus), generalist/value (Amazon.de, Temu, AliExpress).

The top marketplaces in Switzerland (2026)

1) Galaxus (incl. Digitec)

Switzerland's largest online shop and marketplace with millions of products across tech, home & lifestyle; open to partners via its Merchant Programme (Galaxus: join our merchant programme; traffic rank).

• Suits: broad catalogue, especially electronics, home & living, DIY, sports.
• Notes: stringent data quality; Swiss-compliant returns & customer service expected.

2) Amazon.de (serving Switzerland)

Amazon's German site is among the most visited commerce destinations for Swiss shoppers and a key cross-border channel (Similarweb).

• Suits: most categories; FBA/Pan-EU can improve delivery to CH via eligible routes.
• Notes: be transparent on customs/VAT and delivery times to maintain conversion.

Connect via Lengow: Sell on Amazon with Lengow.

3) Temu

Temu ranks among Switzerland's most visited marketplaces, behind only Galaxus and Amazon.de by traffic (Similarweb). It has become a main engine of cross-border demand: Handelsverband.swiss reports that 41% of Swiss online retailers now feel strong pressure from Asian platforms like Temu and Shein, which together drove much of the CHF 2.8 billion Swiss shoppers spent abroad in 2025, with roughly 20 million small parcels arriving from Asia each year (Handelsverband.swiss).

• Suits: value-led assortment across home, accessories and gadgets.
• Notes: cross-border logistics and customs; the Swiss trade body is lobbying over Asian platforms that bypass local product-safety and recycling-fee rules, so monitor compliance and set clear delivery/returns expectations.

Connect via Lengow: Sell on Temu with Lengow.

4) Zalando.ch (Partner Program)

The dominant European fashion platform with a large Swiss customer base; the Partner Program opens access to 50M+ customers across markets (Partner Program markets).

• Suits: fashion, footwear, accessories, beauty.
• Notes: strict data/imagery standards; consider logistics via ZEOS or local carriers.

Connect via Lengow: Sell on Zalando with Lengow.

5) Manor Marketplace

Iconic Swiss department store operating a Mirakl-powered marketplace; hybrid consignment model with Manor as seller of record (Manor Partner Program).

• Suits: fashion, beauty, home & living, small appliances.
• Notes: curated assortment; onboarding and service KPIs apply.

Connect via Lengow: Sell on Manor with Lengow.

6) Brack.ch

Major Swiss retailer (Competec Group) with an extensive online assortment and partner/onboarding routes for suppliers; strong in tech, DIY and home (seller overview; Brack Business).

• Suits: electronics, tools, household, toys, IT.
• Notes: expect rigorous logistics and availability expectations for visibility.

7) MediaMarkt (CH)

Switzerland is in line for MediaMarkt's marketplace rollout, extending beyond first-party retail into partner listings (Ecommerce News EU; partner activity example: SURS on mediamarkt.ch).

• Suits: consumer electronics, gaming, appliances, smart home.
• Notes: monitor launch timelines and category acceptance during the rollout.

Connect via Lengow: Sell on MediaMarkt with Lengow.

8) eBay.ch

Global marketplace with strong demand for refurbished tech, auto parts and collectibles in Switzerland (eBay Switzerland; marketplace category).

• Suits: refurbished, parts & accessories, collectibles, long-tail inventory.

Connect via Lengow: Sell on eBay with Lengow.

9) tutti.ch (PRO)

The country's leading classifieds platform with PRO subscriptions for businesses; very high listing volume and lead generation (tuttiPRO info; plans).

• Suits: furniture & bulky goods, value items, vehicles, local services.
• Notes: pay-to-boost visibility; optimise creatives for response volume.

10) Decathlon Marketplace (CH/EU)

Selective European sports marketplace active across multiple countries (incl. CH coverage via its EU network); quality-gated onboarding (Decathlon seller page).

• Suits: sports equipment, outdoor, cycling, apparel.
• Notes: invite/quality gate; align assortment with Decathlon's categories.

Connect via Lengow: Sell on Decathlon with Lengow.

Who should sell where?

• Generalist, value & cross-border: Galaxus, Amazon.de, Temu.
• Electronics & appliances: Galaxus/Digitec, Brack, MediaMarkt.
• Fashion & lifestyle: Zalando, Manor (curated), Amazon.de.
• Sports & outdoors: Decathlon, Galaxus.
• Refurbished & local lead-gen: eBay, tutti.ch.

How to sell on Swiss marketplaces

Lengow lets you manage marketplace data from one place: map categories, enrich attributes, sync price/stock and centralise orders for Switzerland and beyond.

• Integrations: Amazon, Zalando, eBay, Decathlon & more via Lengow (all integrations).
• Automation: rules for pricing, inventory and compliance reduce manual effort.
• Localisation: DE/FR/IT content, customs/VAT clarity and Swiss-friendly delivery options increase conversion.