Switzerland is a high-spending, cross-border-friendly e-commerce market. According to data compiled by Swiss Post, handelsverband.swiss and GfK, online retail reached CHF 14.9 billion in 2024 (+3.5% YoY), with strong growth in cross-border purchases (SWI swissinfo.ch). Traffic rankings in 2025 show Galaxus leading Swiss marketplace visits, followed by Amazon.de, Temu, AliExpress and Coop (Similarweb CH marketplace ranking). This guide highlights the top marketplaces in Switzerland for 2025 and how to connect via Lengow where available.

 

Switzerland at a glance

  • E-commerce turnover: CHF 14.9 B in 2024; +3.5% YoY; cross-border up 18% (Swiss Post/GfK via SWI).
  • Marketplace traffic leaders (2025): Galaxus, Amazon.de, Temu, AliExpress, Coop (Similarweb).
  • Category depth: electronics & appliances (Galaxus/Digitec, Brack, MediaMarkt), fashion (Zalando, Vinted cross-border), lifestyle & home (Manor, Galaxus), generalist/value (Amazon.de, Temu, AliExpress).

 

The top marketplaces in Switzerland (2025)

1) Galaxus (incl. Digitec)

Switzerland’s largest online shop and marketplace with millions of products across tech, home & lifestyle; open to partners via its Merchant Programme (Galaxus: join our merchant programme; traffic rank).

  • Suits: broad catalogue, especially electronics, home & living, DIY, sports.
  • Notes: stringent data quality; Swiss-compliant returns & customer service expected.

 

2) Amazon.de (serving Switzerland)

Amazon’s German site is among the most visited commerce destinations for Swiss shoppers and a key cross-border channel (Similarweb).

  • Suits: most categories; FBA/Pan-EU can improve delivery to CH via eligible routes.
  • Notes: be transparent on customs/VAT and delivery times to maintain conversion.

Connect via Lengow: Sell on Amazon with Lengow.

 

3) Ricardo

A leading Swiss marketplace for auctions and fixed-price listings with strong second-hand and refurbished demand; clear seller eligibility rules (Ricardo seller help; award news 2025).

  • Suits: refurbished/value items, collectibles, long-tail inventory.
  • Notes: cross-border selling limited; CH/LI domicile rules apply for most sellers.

 

4) Zalando.ch (Partner Program)

The dominant European fashion platform with a large Swiss customer base; Partner Program opens access to 50M+ customers across markets (Partner Program markets).

  • Suits: fashion, footwear, accessories, beauty.
  • Notes: strict data/imagery standards; consider logistics via ZEOS or local carriers.

Connect via Lengow: Sell on Zalando with Lengow.

 

5) Manor Marketplace

Iconic Swiss department store operating a Mirakl-powered marketplace; hybrid consignment model with Manor as seller of record (Manor Partner Program).

  • Suits: fashion, beauty, home & living, small appliances.
  • Notes: curated assortment; onboarding and service KPIs apply.

Connect via Lengow: Sell on Manor with Lengow

 

6) Brack.ch

Major Swiss retailer (Competec Group) with an extensive online assortment and partner/onboarding routes for suppliers; strong in tech, DIY and home (seller overview; Brack Business).

  • Suits: electronics, tools, household, toys, IT.
  • Notes: expect rigorous logistics and availability expectations for visibility.

 

7) MediaMarkt (CH)

Switzerland is next in line for MediaMarkt’s marketplace rollout, extending beyond first-party retail into partner listings (Ecommerce News EU; partner activity example: SURS on mediamarkt.ch).

  • Suits: consumer electronics, gaming, appliances, smart home.
  • Notes: monitor launch timelines and category acceptance during 2025 rollout.

Connect via Lengow: Sell on MediaMarkt with Lengow

 

8) eBay.ch

Global marketplace with strong demand for refurbished tech, auto parts and collectibles in Switzerland (eBay Switzerland; marketplace category).

  • Suits: refurbished, parts & accessories, collectibles, long-tail inventory.

Connect via Lengow: Sell on eBay with Lengow.

 

9) tutti.ch (PRO)

The country’s leading classifieds platform with PRO subscriptions for businesses; very high listing volume and lead generation (tuttiPRO info; plans).

  • Suits: furniture & bulky goods, value items, vehicles, local services.
  • Notes: pay-to-boost visibility; optimise creatives for response volume.

 

10) Decathlon Marketplace (CH/EU)

Selective European sports marketplace active across multiple countries (incl. CH coverage via EU network); quality-gated onboarding (Decathlon seller page).

  • Suits: sports equipment, outdoor, cycling, apparel.
  • Notes: invite/quality gate; align assortment with Decathlon’s categories.

Connect via Lengow: Sell on Decathlon with Lengow.

 

Who should sell where?

  • Generalist & high-intent: Galaxus, Amazon.de.
  • Electronics & appliances: Galaxus/Digitec, Brack, MediaMarkt.
  • Fashion & lifestyle: Zalando, Manor (curated), Amazon.de.
  • Sports & outdoors: Decathlon, Galaxus.
  • Refurbished / local lead-gen: Ricardo, tutti.ch.

 

How to sell on Swiss marketplaces

One feed, many channels. Lengow helps you manage multi-marketplace data from one place – map categories, enrich attributes, sync price/stock and centralise orders for Switzerland and beyond.

  • Integrations: Amazon, Zalando, eBay, Decathlon & more via Lengow (all integrations).
  • Automation: rules for pricing, inventory and compliance reduce manual effort.
  • Localisation: DE/FR/IT content, customs/VAT clarity and Swiss-friendly delivery options increase conversion.

FAQ – Selling on Swiss Marketplaces

Which marketplace is best for launching in Switzerland as a new seller?

Galaxus (Digitec Galaxus Group) is by far the strongest entry point thanks to its dominant market share, high traffic and wide category coverage.
For brands seeking niche or vertical marketplaces, Manor (premium lifestyle), Microspot (electronics/home) and Brack.ch (DIY, electronics, home & garden) offer strong conversion and high trust among Swiss buyers.
If cross-border fulfillment is in place, Amazon.de also works well due to heavy Swiss traffic, but shipping speed and customs management must be optimized.

Do I need a Swiss company to sell on Swiss marketplaces?

Generally no, but conditions vary:

  • Galaxus and Brack.ch accept foreign sellers if they provide a Swiss-compatible returns address, VAT compliance and customer service.

  • A Swiss VAT number is required once you exceed the Swiss sales threshold.

  • Some platforms (Manor Marketplace, Microspot) require reliable German or French customer service depending on target regions.

  • Having a local warehouse or 3PL improves acceptance and logistics performance but is not mandatory.

What categories sell best in Switzerland in 2025?

Top categories include:

  • Consumer electronics and IT (the strongest market segment in Switzerland)

  • Home & living and small appliances

  • DIY & garden

  • Sports & outdoor (very strong category due to lifestyle habits)

  • Beauty & personal care (fast-growing online penetration)

  • Toys & baby products

Premium and sustainable products perform particularly well, as Swiss consumers show strong interest in quality, durability and eco-responsible brands.

Can I manage all Swiss marketplaces with one product feed?

Yes. With Lengow, sellers can centralise catalogue management, pricing automation, stock updates and order processing for key Swiss marketplaces such as Galaxus, Brack.ch, Manor and Microspot, all from a single interface. This also applies to cross-border sales via Amazon.de targeting Swiss customers, ensuring consistent data, accurate availability and unified operations.

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