What is the Shop Performance Score (SPS) on TikTok Shop? How to improve it?

Do you sell on TikTok Shop or plan to launch? Then the SPS – Shop Performance Score – is an essential indicator to monitor. This score directly impacts your visibility on the platform. Here is everything you need to know to understand it… and improve it.

What is the Shop Performance Score (SPS)?

The SPS (Shop Performance Score) is a quality indicator that evaluates the performance of your shop on TikTok Shop. It is a score assigned by TikTok, based on different customer satisfaction and operational management criteria.

This score influences:

• Your ranking in TikTok Shop results
• Your visibility in product recommendations
• Your eligibility for certain promotional campaigns or services

🎯 A good SPS = more traffic, trust, and sales.

How is the SPS calculated?

The SPS takes into account several key indicators:

• On-time fulfillment rate
• Dispute rate (cancelled orders, excessive returns)
• Average product rating (customer reviews)
• Customer service response rate
• Order acceptance rate within 48h

The score is updated continuously on a rolling window basis (generally over the last 28 days).

What is a “good” Shop Performance Score?

How to improve your SPS on TikTok Shop?

• Ship quickly: respect the 72h maximum. Consider Fulfillment by TikTok if available.
• Respond fast to customer requests: average response time < 24h.
• Keep stock updated: to avoid order cancellations.
• Optimize your product pages: clear description, accurate visuals, readable return policy.
• Collect positive reviews: monitor satisfaction and ask for customer feedback.

📌 Tip: use an e-commerce connector like Lengow to automate and secure your flows (stock, orders, customer service, deadlines).

Track your SPS in TikTok Shop Seller Center

To check your Shop Performance Score:

• Log in to TikTok Shop Seller Center
• Go to “Reports” → “Performance Score”
• Analyze areas to improve and your gaps from the standards

You will also receive notifications if your score drops below certain thresholds.

How Lengow helps you maintain a good SPS

• Real-time stock synchronization to avoid out-of-stocks
• Automatic tracking of orders and shipping deadlines
• Custom setup based on TikTok Shop requirements
• Expert support to structure your multichannel management

👉 Discover Lengow for TikTok Shop

Conclusion: The SPS, key to success on TikTok Shop

The Shop Performance Score is more than just an indicator: it’s a strategic lever to improve your visibility, reassure your customers and grow your sales on TikTok. By automating your processes with Lengow, you maximize your chances of reaching and maintaining an optimal score.

Need to optimize your SPS? Talk to a Lengow expert.