Who is the Zalando marketplace aimed at?

Founded in Germany in 2008, the Zalando platform has imposed itself throughout Europe as a true reference in the online sale of fashion items. What kind of sellers is it aimed at? What conditions are there for selling on this marketplace?

Since its creation, Zalando has never ceased to grow bigger and develop its offers. The platform offers consumers countless items, categorised as follows: clothing, shoes, accessories, underwear, sportswear and beauty products. Established in 17 European Union countries, it counts over 420 million visitors every month (35 million of which are active users), and offers 650,000 items sold by 3,000 brands. In 2019, the website generated 6.5 billion euros in transactions.

Who can sell on Zalando?

Zalando is both an online store and a marketplace, like Amazon. The company sells its own products, and allows third parties to market their references too. This “marketplace” part of the site represents over 10% of Zalando’s sales volume, and 20 to 30% of its revenue. It is aimed at three types of partners:

• brands,
• retailers,
• distributors.

As such, you can market your products to site users so long as they fit into one of the suggested categories.

What conditions must be complied with to sell on Zalando?

To do so, you must join Zalando’s Partner Programme, and meet the marketplace’s access conditions. In concrete terms, you can present your products and the platform will decide if they can be offered for sale or not.

It is also essential that you display your product flows in line with the platform’s requirements – as it prides itself in having a coherent catalogue. To avoid any mistakes, using a product flow manager such as Lengow is preferable!