Why use a product feed manager?

For a commercial site that wishes to be present on as many web sales platforms as possible – thus partly reaching millions of potential consumers who shop on the Web – the export process for the product catalogue can be extremely complex.

This is where the product feed manager comes in handy. It’s a service company that helps e-retailers with their basic product export process towards different trading platforms through a software solution.

These can be:

• marketplaces;
• price comparison websites;
• retargeting networks;
• boards and affiliate partners;
• AdExchange;
• And so on …

These online trading networks lay down their own rules regarding dissemination of data catalogue and regular updating of the product catalogue. By using a product data manager, an e-retailer may:

• • save time on feeding networks with products database ;
  • export on multi-channel without having to worry about compatibility issues (technology, language …);
  • optimize the choice of products to be exported by creating product catalogues tailored to the different communication supports for a better conversion rate;
  • get reports and analyses regarding product performance (number of clicks, margins, return on investment …)
  • centralize product data, in order to have a global vision of all its align=”center”e-marketing campaigns on all channels.

A product data feed manager is therefore a valuable aid in the face of the complexity of the various e-commerce channels!