Marketing channels for your B2B activity

Start operating in a sector with great potential

The B2B e-commerce market is growing rapidly. Join a worldwide market estimated at nearly $7,000 billion by 2020, as professionals are making more and more of their purchases online.

Explore new audiences

Be present on channels that raise your profile and bring you additional income. Examples include Amazon Business (available in France, Germany and the United Kingdom through Lengow).

Present a high-quality catalog

Include headings, descriptions, management of prices including/excluding VAT, volume pricing, etc., and create a feed that’s perfectly adapted to B2B structures, without any technical knowledge.

Centralize your orders placed on marketplaces

Directly process all your B2B and B2C orders and distinguish between them, if necessary, on your Lengow platform and also in your own ecommerce solution

Optimize your distribution by responding to the constraints of the B2B market

Adapt to the specificities of inter-company sales (supplier certification, multi-accounts, issuing quotes and invoices, etc.) by being present on specialized B2B marketplaces.


“Lengow has helped us to develop our online activity and cleared certain situations by facilitating our access to numerous distribution channels. We are now benefiting from improved performances and want to continue to create new partnerships with Lengow.”


Decoding the the B2B market

From general-interest to specialist operators and hybrids to pure-players, B2B marketplaces are proliferating throughout the world.

In this guide, we’ll give you the keys to identifying the market players and making a successful start on these marketplaces.

Download our guide

4600 brands and retailers worldwide are already using Lengow