The Online DIY, Home & Garden Industry

Trusted by leading brands & retailers

Connect the critical steps of your omnichannel e-commerce strategy

From home improvement essentials to garden tools, success in the crowded DIY, Home & Garden market requires smart selling. Brands and retailers must capitalise on seasonality, expand reach across owned stores, websites, and third-party marketplaces, and craft irresistible offers to outshine the competition.

Lengow helps you attract more traffic with omnichannel advertising, easily scale operations across international marketplaces, stay competitive with dynamic pricing, and safeguard your brand with reseller monitoring—so you can sell smarter in a fast-paced, high-demand market, across every channel.

Expand Your Reach across Global Markets

Scale your DIY, Home & Garden sales across top marketplaces with optimised listings, centralised order management, and in-marketplace repricing strategies.

Accelerate Your International Expansion
Scale Your Sales Channels, Not Your Efforts
Win the Buy Box with Smart Repricing

Discover supported marketplaces

Maximise Sales Across Your Online and Physical Stores

Drive more traffic, convert more customers, and stay competitive with data-driven pricing strategies.

Boost Visibility with Smart, Centralised Feed Management
Maximise Omnichannel Impact with Local Inventory Ads
Gain a Competitive Edge with Market Intelligence
Drive Sales with Dynamic Pricing

Discover more

Take Control of Your Reseller Network

Stay in control across your indirect sales network, ensure compliance, and boost your negotiation power with 360° visibility into reseller activities.

Monitor & Protect Your Brand Across Resellers
Alerts & Strategic Business Insights
Align DTC & Wholesale Strategies

Discover more

filoblu

“Lengow allows us to quickly access a large number of social platforms, to offer a wide variety of content and formats, and to customise our campaigns on each channel for optimum performance.”

Media Manager, Maisons du Monde

More Home & Garden Success Stories

The Growth Story: How Bricomarché Boosted Online Traffic by 3.3x in One Year

How efectoLED Achieved Remarkable Marketplace Growth Over the Years

How a Smart Pricing Strategy Boosted Design-Bestseller’s Revenue by 200% in the Netherlands

Ready to streamline your operations, expand your reach, and boost your revenue?

Book a demo

How to Stand Out in the online Home, Garden and DIY industry in 2025

The online Home, Garden, and DIY industry is evolving faster than ever. With a projected market growth of €66 billion in Europe by 2025 and marketplaces driving nearly two-thirds of all online sales by 2027, the competition is fierce. To succeed, brands and retailers must not only understand the market but also master digital strategies to enhance visibility, optimize pricing, and engage eco-conscious consumers.

What you’ll discover in this eBook:

The Market Watch – Key industry insights, latest data, and growth projections
Main Trends & Opportunities – Social commerce, marketplace dominance, and sustainability-driven consumer preferences
The Biggest Challenges – Rising competition, the impact of Chinese platforms, seasonality struggles, and the decline of brand loyalty
Winning Strategies for 2025 and Beyond – Best practices for marketplace management, dynamic pricing, and omnichannel success

Download guide